Closing eyes

November 2012
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On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000.

Today again 19000 children died for reasons we can prevent.
We believe in zero.

Advertising Agency: Roorda Reclamebureau, Amsterdam, The Netherlands
Creative Director / Art Director: Joeri Jansen
Copywriter: Jan Bennink
Photographer: Merlijn Hoek

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