UNICEF Bulgaria: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov - Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional credits: IDEA Comm
Published: June 2014


maper's picture
179 pencils

Clever idea.

Darko Bosnar's picture
Darko Bosnar
385 pencils

art director at IMAGO

murkata's picture
6 pencils

Quite different in terms of message and execution imo. We had the oppressor's shadow in a frame in the TVC of this campaign and our AD had the idea if we can transfer it in OOH, this is where the "inspiration" came from. :)

jazzper's picture
145 pencils

Good point Darko.

Loud1's picture
35 pencils

Amazing! I love the idea, very effective.

John Obraz's picture
John Obraz
22 pencils

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

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