UHU: Appear

During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow over our heads will stick to the glue and give shape to the image. At the same time, this billboard communicates the brand and shows the benefit of the product.

Advertising School: Miami Ad School Europe
Art Director: Frederico Gasparian

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40 comments

Guest's picture
Guest

Brilliant Creative Genius>>>>

Guest's picture
Guest

Come on Frederico!

KOWU's picture
KOWU
111 pencils

thank you!

slowrider's picture
slowrider
648 pencils

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Not bad...

Guest's picture
Guest

Really good!!! XD

Wordnerd's picture
Wordnerd
6662 pencils

come on. this genius idea has been exploited enough, don't tell me you students didn't do your research.

and you don't do uhu a favor in writing their logo in dirt, dust and dead insects. besides, you just tell people it's glue. and they know that

KOWU's picture
KOWU
111 pencils

yes I do!

cperry's picture
cperry
280 pencils

I am not sure effective these time lapse billboards would be. Its a cool thought when u see it all at once like this but to a one time viewer it just looks like a f'd up billboard. Good first thought but there are boundaries in this business, the trick is to rock it out within those boundaries.

Guest's picture
Guest

It would be better for ariel, in a white billboard. It would be GP outdoor. But not like this.

Guest's picture
Guest
Guest's picture
Guest

really good

Roberta_Fetback's picture
Roberta_Fetback
9 pencils

Where tha` fuck you live, dude? If I where you i`d ask trash company to work harder..

NatalieM's picture
NatalieM
1687 pencils

Yes, this idea has definitely been used, but it's usually to show how bad the pollution and trash is in a city.

It works for glue, but it has a negative connotation because of all the garbage. Don't you think?

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture
Guest

Rethink did the same thing, only better, a couple years ago for Orkin Pest Control.

http://images.google.com/imgres?imgurl=http://commercial-archive.com/n...

Guest's picture
Guest

Yeah it is absolutely the same idea and concept. Also is that really the message that you want to say about glue? Use it and all kinds of dirt and crap will stick it.

Guest's picture
Guest

Again??????

Guest's picture
Guest

the board looks fake, want to see real photos.

KOWU's picture
KOWU
111 pencils

It's a student work, this is only an idea (layout).

Guest's picture
Guest

...and a COPIED one at best. This won't help your student book one bit.

KOWU's picture
KOWU
111 pencils

you really think if I had copied this work I would send to this website? Don't make a statement of what you don't know and sign your name when you comment.
good day to you!

gmint7's picture
gmint7
2685 pencils

:::J:::
it's by a student..
geez. . some people are just hard to please..

:::J:::

pabloaotw's picture
pabloaotw
235 pencils

Es una buena idea, Federico. Confío en que se te ocurrió genuinamente y no lo copiaste. No te desanimes por los comentarios. Saludos!

KOWU's picture
KOWU
111 pencils

thank you Pablo.

Guest's picture
Guest

soo cool!!

Kefe's picture
Kefe
53 pencils

The best use of this was for Spiderman on TV2 in New Zealand done by Saatchi & Saatchi

Guest's picture
Guest

a mi me gusta mucho! y aunque fui a ver las referencias de trabajos anteriores similares, eso no le quita mérito a lo que hiciste. cómo si no hubiesemos visto campañas gigantes de marcas tanto o más gigantes basadas en lo mismo... y no me alcanza la web para ejmplos de cosas, que más de uno aplaudiría...

demasiada sovervia...

la verdad me gusta mucho.

te hago una pregunta, dónde estás estudiando???

KOWU's picture
KOWU
111 pencils

Miami Ad School Europe, ubicada en Hamburgo, Alemania.
http://locations.miamiadschool.com/hamburg

Guest's picture
Guest

the sticky part should be the tube. assfucks.

Domino's picture
Domino
42 pencils

Well done frederico! I think its an awesome idea, i think some people just live for finding things that have been "done before". That should not take anything away from you having an inspired thought, and to all you little bitches like "wordnerd" give the dude a break- he's still a student- and I'd LOVE to see some of your student work! I'm sure that every piece in your book is a creative innovation and that you shit ice-cream.

Wordnerd's picture
Wordnerd
6662 pencils

listen domino: if i have an idea i WANT people to tell me if it's done. and this one was done at least twice. thing is, both of them have a better message than 'it's glue!'. so it's just fair to tell him, so he doesn't put it in a portfolio and piss somebody off who might think he stole it. to say this is an awesome idea in fact makes you a bitch.

And now take a look and shut up:
http://adsoftheworld.com/media/ambient/tide_longer
http://adsoftheworld.com/media/ambient/friends_of_the_earth_the_sticky...

thank you

Guest's picture
Guest

Stefan Sagmeister?

Guest's picture
Guest

amazingly done...just love the idea!

Guest's picture
Guest

definitely brilliant!! well done

sirvan's picture
sirvan
29870 pencils

Nice IDEA... shame it's not real.

+++

"I love some things, and don't love some other things."

louie_wang's picture
louie_wang
160 pencils

very nice!

Guest's picture
Guest

Why are all the positive comments written by 'guest'. Sounds very suspicious to me. If people really thought stuff here was cool, then they'd put their name under their comments. This system doesn't work.

gmint7's picture
gmint7
2685 pencils

:::J:::

put yours too : )

:::J:::

Guest's picture
Guest

hahahaha, relax gmint7 (sorry but i don't know your name). This comment came from some jealous and looser student of MASE, and i know who posted. If he lost time to come here and write this king of thing, we have to feel pain of him......
LOOSER!

Guest's picture
Guest

Why are all the positive comments written by 'guest'. Sounds very suspicious to me. If people really thought stuff here was cool, then they'd put their name under their comments. This system doesn't work.

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