Advertisement

Rain vs. Lie

Agency Network: 
Published/Aired: 
October 2016

Rain vs. Lie

Description: 

In the 2016 World Press Freedom Index, compiled by Reporters Without Borders, Russia holds 148th place out of 180. The Russian government has almost total control over the nation’s mass media and is constantly enacting new legislation aimed at restricting the freedom of the press.

Dozhd is the only Russian independent TV channel that broadcasts impartial news reports on the real state of affairs, 24-hours a day.
Under pressure from the government, the Dozhd TV Channel was taken off the air by most all of the main satellite and cable providers.

Nowadays, the only financial resource for the channel is through online subscriptions from people who want to know the truth.
Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie
We just had to wait for the lie to be washed off - literally.

Outdoor advertisment created by Voskhod, Russia for TV Rain, within the category: Media.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannikh
Copywriters: Daria Ovechkina, Alexander Solodky
Digital Creative Director: Dmitry Maslakov
Media Director: Mikhail Pishvanov

Comments (3)

Log in or register to post comments

Highest Rated

StAnna's picture
StAnna
Activity Score 2

Хуйня
Обидно за Владика Деревянных.
Вы сдали, мальчики. Видимо жопу вам лижут по инерции. Но вы сдали.
Господи, какая хуйня.

StAnna's picture
StAnna
Activity Score 2

Хуйня
Обидно за Владика Деревянных.
Вы сдали, мальчики. Видимо жопу вам лижут по инерции. Но вы сдали.
Господи, какая хуйня.

kleenex's picture
kleenex
Activity Score 49042

I love the concept.

Filipp Paster's picture
Filipp Paster
Activity Score 51

Simple and great. You don't more. <3

Copywriter

Advertisement