The perfect billboard

February 2008
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The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O'Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall

Comments (22)

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Highest Rated

Guest's picture

People who have seen the movie, therefore the target audience for the show, will understand and appreciate the billboard. It conveys the absolute perfect tone that the movie and assumingly the show are shooting for.