Tundra is a music festival with four large stages representing four different styles of electronic music. Music affects our brain common to religion – it gives joy, people fight (at least verbally) for their beloved styles there are certain trends amongst the listeners of the specific style, even some rituals. The idea was to represent the festival through its four stages, creating four gods. Each of the represented its own stage, its music and event the culture, trends and life values of the listeners of certain music style.
Outdoor advertisment created by McCann, Lithuania for Tundra Festival, within the category: Recreation, Leisure.
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Inga Juodyte
Style: Milda Metlovaite
Hair: Mantas / Ispans
Make Up: Daria Eden Post
Production / Montage: Ernesta Vala, Karolis Zukas
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More