The Shining

November 2016

The idea for this guerilla campaign came out of the fact that life during this American election has become stranger than fiction. So we wondered what would happen if we literally mashed up Trump with well-loved fictional stories: Dr. Strangelove, Dumb & Dumber, Humpty Dumpty, Thelma & Louise, and The Shining. The result are a series of illustrated movie posters that also serve as cautionary tales. The ads were covertly installed last week in multiple locations around NYC.

Come play with us
You'll regret it forever and ever and ever.

Art Director: Alex Reinoso
Illustrator: Alessandro Echevarria
Copywriter: Nick Elliott

Comments (1)

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joelapompe's picture
Activity Score 3851

here is where their inspiration comes from :