Advertisement

Billboard powered by oranges

Agency: 
Published/Aired: 
April 2011
Description: 

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

Editor: Ed Cheesman

Grading: MPC
Photographer: Clemens Ascher

Comments (24)

Log in or register to post comments

Highest Rated

mareanx's picture
mareanx
Activity Score 196

truly great!!

welsh523's picture
welsh523
Activity Score 150

Awesome! Oranges beet the crap out of potatoes.

morse's picture
morse
Activity Score 17364

This is perfect. I wonder how long these orange batteries lasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Love it!! Talk about having a "light bulb" moment!

jagadeesh's picture
jagadeesh
Activity Score 743

that was brilliant...there must be some science student in the agency.

HellFish's picture
HellFish
Activity Score 185

Good job!! Congratulations guys.

raven's picture
raven
Activity Score 204

great!!! congratulations!!!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Awesome guys!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Damn! The bar has been raised.

Prof's picture
Prof
Activity Score 1449

DONE!

in physics class when i was 13...

;)

Quite really.

DBB's picture
DBB
Activity Score 1216

Awesome!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nice.

Themadartist1972's picture
Themadartist1972
Activity Score 325

it's great

papa_action's picture
papa_action
Activity Score 33

Fantastic idea! Wish I'd thought of it.

Wordnerd's picture
Wordnerd
Activity Score 6692

flawless ambient

CABAZORRO's picture
CABAZORRO
Activity Score 366

is fine but the light lasted a few minutes and no more.

shbs2's picture
shbs2
Activity Score 35

simpe but effective

Vibhav Tandon's picture
Vibhav Tandon
Activity Score 37

Good combination of Science and Art.... Well done..

Fabio Lemos's picture
Fabio Lemos
Activity Score 3

Awesome! Great work.

bobg's picture
bobg
Activity Score 2

Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.

s1bs's picture
s1bs
Activity Score 397

Lekker!

Dr. Darm's picture
Dr. Darm
Activity Score 13

And how long the light burned?

ace85le's picture
ace85le
Activity Score 3939

Genius.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

velle's picture
velle
Activity Score 1550

im blown awayyy!

mareanx's picture
mareanx
Activity Score 196

truly great!!

Advertisement