Tropicana: Billboard powered by oranges

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé 
Creative Directors: Siavosh Zabeti, Alexander Kalchev 
Art Directors: Alexander Kalchev, Siavosh Zabeti
 Copywriters: Siavosh Zabeti, Alexander Kalchev
 Director: Johnny Hardstaff
 Account Director: Julie Régis
 Agency Producers: Guillaume Cossou, Florence Gabet
 Production Company: Unit9
 Executive Producer: Piero Frescobaldi
 Producer: Michelle Craig
 Production Design: Alex Marden
 Installation / Special Build: Artem UK
Sound Production Company: THE 
Editing Company: Final Cut
 Editor: Ed Cheesman
 Grading: MPC
Photographer: Clemens Ascher

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23 Comments

159 pencils

welsh523 | Mon, 2011-04-11 12:06

Awesome! Oranges beet the crap out of potatoes.

8826 pencils

morse | Mon, 2011-04-11 12:26

This is perfect. I wonder how long these orange batteries lasted.

What hath God wrought

296 pencils

JeffGreenhouse | Mon, 2011-04-11 13:03

Love it!! Talk about having a "light bulb" moment!

Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com

763 pencils

jagadeesh | Mon, 2011-04-11 13:13

that was brilliant...there must be some science student in the agency.

161 pencils

HellFish | Mon, 2011-04-11 13:35

Good job!! Congratulations guys.

194 pencils

raven | Mon, 2011-04-11 13:39

great!!! congratulations!!!

1676 pencils

Ron Burgundy | Mon, 2011-04-11 13:51

Awesome guys!

4341 pencils

thedesignaddict | Mon, 2011-04-11 16:08

Damn! The bar has been raised.

1503 pencils

Prof | Tue, 2011-04-12 02:06

DONE!

in physics class when i was 13...

;)

Quite really.

1224 pencils

DBB | Tue, 2011-04-12 02:09

Awesome!

3087 pencils

LeeHarvey | Tue, 2011-04-12 03:06

Nice.

331 pencils

Themadartist1972 | Tue, 2011-04-12 03:17

it's great

14 pencils

chest_rockwell | Tue, 2011-04-12 03:55

Fantastic idea! Wish I'd thought of it.

6617 pencils

Wordnerd | Tue, 2011-04-12 04:19

flawless ambient

304 pencils

CABAZORRO | Tue, 2011-04-12 11:19

is fine but the light lasted a few minutes and no more.

35 pencils

shbs2 | Wed, 2011-04-13 01:59

simpe but effective

37 pencils

Vibhav Tandon | Wed, 2011-04-13 05:37

Good combination of Science and Art.... Well done..

3 pencils

Fabio Lemos | Wed, 2011-04-13 13:58

Awesome! Great work.

2 pencils

bobg | Fri, 2011-04-15 04:37

Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.

394 pencils

s1bs | Wed, 2011-05-11 05:24

Lekker!

13 pencils

Dr. Darm | Tue, 2011-05-17 03:17

And how long the light burned?

3901 pencils

ace85le | Thu, 2011-05-19 21:28

Genius.

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1560 pencils

velle | Tue, 2011-07-26 07:31

im blown awayyy!

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