Tropicana: Billboard powered by oranges
Average: 9 (134 votes)


We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

Editor: Ed Cheesman

Grading: MPC
Photographer: Clemens Ascher

24 comments

welsh523's picture
160 pencils
welsh523

Awesome! Oranges beet the crap out of potatoes.

morse's picture
11501 pencils
morse

This is perfect. I wonder how long these orange batteries lasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
316 pencils
JeffGreenhouse

Love it!! Talk about having a "light bulb" moment!

jagadeesh's picture
757 pencils
jagadeesh

that was brilliant...there must be some science student in the agency.

HellFish's picture
165 pencils
HellFish

Good job!! Congratulations guys.

raven's picture
192 pencils
raven

great!!! congratulations!!!

Ron Burgundy's picture
1666 pencils
Ron Burgundy

Awesome guys!

thedesignaddict's picture
4842 pencils
thedesignaddict

Damn! The bar has been raised.

Prof's picture
1495 pencils
Prof

DONE!

in physics class when i was 13...

;)

Quite really.

DBB's picture
1225 pencils
DBB

Awesome!

LeeHarvey's picture
3067 pencils
LeeHarvey

Nice.

Themadartist1972's picture
327 pencils
Themadartist1972

it's great

chest_rockwell's picture
14 pencils
chest_rockwell

Fantastic idea! Wish I'd thought of it.

Wordnerd's picture
6714 pencils
Wordnerd

flawless ambient

CABAZORRO's picture
326 pencils
CABAZORRO

is fine but the light lasted a few minutes and no more.

shbs2's picture
35 pencils
shbs2

simpe but effective

Vibhav Tandon's picture
37 pencils
Vibhav Tandon

Good combination of Science and Art.... Well done..

Fabio Lemos's picture
3 pencils
Fabio Lemos

Awesome! Great work.

bobg's picture
2 pencils
bobg

Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.

s1bs's picture
401 pencils
s1bs

Lekker!

Dr. Darm's picture
13 pencils
Dr. Darm

And how long the light burned?

ace85le's picture
3941 pencils
ace85le

Genius.

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velle's picture
1556 pencils
velle

im blown awayyy!

mareanx's picture
175 pencils
mareanx

truly great!!