We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC
Photographer: Clemens Ascher
Highest Rated
This is perfect. I wonder how long these orange batteries lasted.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
This is perfect. I wonder how long these orange batteries lasted.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Love it!! Talk about having a "light bulb" moment!
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
that was brilliant...there must be some science student in the agency.
Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.
Genius.
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