Tropicana: Billboard powered by oranges



We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

Editor: Ed Cheesman

Grading: MPC
Photographer: Clemens Ascher

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24 comments

welsh523's picture
welsh523
150 pencils

Awesome! Oranges beet the crap out of potatoes.

morse's picture
morse
15922 pencils

This is perfect. I wonder how long these orange batteries lasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Love it!! Talk about having a "light bulb" moment!

jagadeesh's picture
jagadeesh
749 pencils

that was brilliant...there must be some science student in the agency.

HellFish's picture
HellFish
169 pencils

Good job!! Congratulations guys.

raven's picture
raven
204 pencils

great!!! congratulations!!!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Awesome guys!

thedesignaddict's picture
thedesignaddict
5391 pencils

Damn! The bar has been raised.

Prof's picture
Prof
1453 pencils

DONE!

in physics class when i was 13...

;)

Quite really.

DBB's picture
DBB
1218 pencils

Awesome!

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice.

Themadartist1972's picture
Themadartist1972
325 pencils

it's great

papa_action's picture
papa_action
25 pencils

Fantastic idea! Wish I'd thought of it.

Wordnerd's picture
Wordnerd
6662 pencils

flawless ambient

CABAZORRO's picture
CABAZORRO
354 pencils

is fine but the light lasted a few minutes and no more.

shbs2's picture
shbs2
35 pencils

simpe but effective

Vibhav Tandon's picture
Vibhav Tandon
37 pencils

Good combination of Science and Art.... Well done..

Fabio Lemos's picture
Fabio Lemos
3 pencils

Awesome! Great work.

bobg's picture
bobg
2 pencils

Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.

s1bs's picture
s1bs
398 pencils

Lekker!

Dr. Darm's picture
Dr. Darm
13 pencils

And how long the light burned?

ace85le's picture
ace85le
3939 pencils

Genius.

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velle's picture
velle
1550 pencils

im blown awayyy!

mareanx's picture
mareanx
191 pencils

truly great!!

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