Water vs Land

Agency Network: 
August 2009

Outdoor advertisment created by Dentsu, Indonesia for Toyota, within the category: Automotive.

Toyota 4X4 HILUX

Advertising Agency: Dentsu Indonesia, Jakarta, Indonesia
Creative Director: Toni Frieza
Art Directors: J. Elias Marendra
Copywriters: J. Elias Marendra
Illustrators: Hendry Sutamrin

Comments (28)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I love the art, AND the idea, but why do it with sand/water? Could have been so much better I think with road next to mud or somethin, now it looks like it can ride on water. That's what I'm getting from this.

Guto Araki's picture
Guto Araki
Activity Score 158

I'm not sure... I guess the idea is to make the water look like the sky aswell... like... beach and mountains... maybe.

WillyLatasa's picture
Activity Score 616

Agree, is an amphibious truck?

"Bright ideas bring better results"

Dwandra's picture
Activity Score 8

two world 4x4 vehicle?

kamilwoojcik's picture
Activity Score 139

I think its like, hilux with sea and hilux with mountains (when you turn it).
Nice art.

Brain-Art's picture
Activity Score 1101

It's different but not ok. Not convincing

yousef.k's picture
Activity Score 91

i agree its not convincing... the art is good and beautiful but advertising is not just art. plus its hard for people to understand the message without an ad-person explaining it.

blueturtles's picture
Activity Score 239

it's not just art. there is a concept behind it. i think it works well. when you see it in water, doesn't mean the water is 10 feet deep. just means it can run on water. when you see it upside down, you know it works in mountains. you must be a difficult client. :)

mrckais's picture
Activity Score 417

so, it can ride on wather? or what am i missing?


silvi's picture
Activity Score 4172

You can ride everywere you like, This is the idea. And i think it´s brilliant and simple.

Jay121's picture
Activity Score 58

looks like one product of the shortbread producer "bahlsen" germany... google it and see what i mean...

Jay121's picture
Activity Score 58

looks like one product of the shortbread producer "bahlsen" germany... google it and see what i mean...

sandhya rao's picture
sandhya rao
Activity Score 217

Idea is ok but execution is geeky i feel...did'nt like it

Dwandra's picture
Activity Score 8

some kinda Visual Ambigram?

art.vs.commerce's picture
Activity Score 566

bit too simple I think. Aren't you telling me what I expect from a 4 wheel drive that it can drive on different terrains?. Bit like telling me telephones are for making calls. I find this boring.

art.vs.commerce's picture
Activity Score 566

this is a a category ad. What is the point of difference being demonstrated?

naseer's picture
Activity Score 57

didnt get the idea... although i like the art, could hang it on my living room wall.

Jakarta Jack's picture
Jakarta Jack

This idea should have been done 25 years ago. It would have made some impact back then.

Another thing, published August 2009. Where??? 100x30mm on page 23 of the local newspaper in Bagansiapi-api?

Dwandra's picture
Activity Score 8

agree.. it might be made impact 25 years ago, but at least they made the idea turns into an ad; not only a negative and sceptic comment like you did.. :)

Jakarta Jack's picture
Jakarta Jack

We all turn ideas into ads. That's our job. I'm negative and skeptic when an ad deserves it. Being positive about half-arsed ads is lying to the people who made it. Reality is what pays your salary, not idealism.

fakesuperhero's picture
Activity Score 10

I agree on jakarta jack, me myself have never seen this in any newspaper magazine or any media. So if dentsu don't want any sceptic or negative comments let them upload at least scam that's good. Its seems lately that dentsu is only in it for the awards so everybody can boost up there portfolio. But well deserved awards are not scam made advertisements. So if they want to win let them think of a real campaign that has been published for real which real people see.

NomadDCLXVI's picture
Activity Score 443

I can imagine Hilux customer, but I cannot imagine what exactly this ad wants to say to them.
May be only some wtf.


anHiiieeta's picture
Activity Score 328

its wonderful. thumbs up.

restless_r's picture
Activity Score 275

very interesting

Pombooie's picture
Activity Score 407

WTF? It's blown my mind, but not for the right reasons!

jazzringz's picture
Activity Score 104

sorry.. but cant get it??

AssassinX's picture
Activity Score 1329

I dont understand...

Guest's picture

looks like a gestalt approach for me. nice idea