Toyota Verso: Life Style Capsule, Man

See this makes more sense than the woman one

Loved the idea and the copy. AND the role reversal.

Starting to work better. Although it could be seen that the man left his kid in the car and went for a quick surf on the way home from picking her up from school.

I see how hobbies are an escape from the kids but the message conflicts with the previous ad as if women want to spend time with their kids and men don't. For that reason, it doesn't work for me.

Well done.

Like the idea of the getaway & simple copy, but don't like the imagery. Partially because I agree with Andreas, the way the child is used makes things complex. As a father spending time with my child is a burden and the car represents freedom from that vs as a mother work represents a burden and spending time with my child represents freedom. It would have been cleaner to go from maybe a suit to surfing (ok not imaginative but more that direction)

It would have been better if the woman could escape from the stresses of family life and goes surfing.

Better than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.

good