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Upside-Down

Agency: 
Published/Aired: 
January 2010
Description: 

Part of an ongoing campaign touting the client's honest, straightforward approach. Conceived and posted before Toyota's recent troubles for what it's worth.

Outdoor advertisment created by Richter7, United States for Toyota, within the category: Automotive.

Upside-down ads are hard to ignore.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume
Art Director: Ryan Anderson
Copywriter: Gary Sume

Comments (14)

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Highest Rated

MJStinson77's picture
MJStinson77
Activity Score 601

Not functional. So what, they have an upside down billboard. Why does that make me want to buy a Toyota?

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Phil Lestino's picture
Phil Lestino
Activity Score 1684

True...

Hiperion's picture
Hiperion
Activity Score 3138

Forced...

spiergallo's picture
spiergallo
Activity Score 69

True, but not in a world that runs contrary ...

JamaisVu's picture
JamaisVu
Activity Score 408

plz no more upside down ads!

Enzogol's picture
Enzogol
Activity Score 12

The tipical outdoor made for tha festivals. In a highway its imposible to understand.

Enzogol's picture
Enzogol
Activity Score 12

The tipical outdoor made for the festivals. In a highway its imposible to understand.

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

IM SICK OF UPSIDE DOWN!
how bout this upside down roadsign: "If you're reading this straight, you are also probably regretting that drink." Don't drink and drive.
I DID THAT IN COLLEGE!

Prime83's picture
Prime83
Activity Score 497

Enzogol is right, it is impossible to get the message. It is a waste of money.

xyrus's picture
xyrus
Activity Score 6

Upside down ads... seems like they are too desperate and want to be noticed.

Huub's picture
Huub
Activity Score 248

Car crash ad?

zerocool's picture
zerocool
Activity Score 455

upside down ads can suck my dik

Dzsoi's picture
Dzsoi
Activity Score 8440

Yeah, yeah, noticed, but not readable in 1-2 sec. Waste of money, well said.

pixels's picture
pixels
Activity Score 19

Upside down ads are not even readable in 2-3 seconds.

MJStinson77's picture
MJStinson77
Activity Score 601

Not functional. So what, they have an upside down billboard. Why does that make me want to buy a Toyota?

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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