Toyota Tundra XSP-X: "Tundra" Japanese for hiking

The Tundra XSP-X is a more aggressive looking version of the always dependable Toyota Tundra. If you're on the hunt for a powerful truck with an adventurous dark side ... then this is the truck for you.

Advertising Agency: Intermark Group, Birmingham, AL, USA
Executive Creative Director: Keith Otter
Senior Art Director: Noah Williams
Senior Copywriter: Jason Corbin
Photographer: Hannibal Matthews
Digital Retouching: Sid Watters / Dark Arts Studios
Published: 2012

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3 comments

advocate's picture
advocate
268 pencils

nothing special

Design Central's picture
Design Central
364 pencils

I just like the representation of that car! also the ambience!

phoamcor's picture
phoamcor
1284 pencils

wait tundra is from the russian word - oh wait toyota so make a japanese joke
how come it means hiking?
because when i go hiking i don't drive to my destination
i f*cking hike there

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