Toyota Prius: Tree

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

14 comments

jon_this's picture
jon_this
27 pencils

why didn't they cut the billboard in half instea...

Temple's picture
Temple
10763 pencils

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

seba-romero's picture
seba-romero
37 pencils

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

Pila's picture
Pila
177 pencils

hmmmm

Pila

seba-romero's picture
seba-romero
37 pencils

Nice...

robottttrockkkk's picture
robottttrockkkk
814 pencils
consolidated.db's picture
consolidated.db
545 pencils

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

Malala's picture
Malala
295 pencils

Good idea!

morising's picture
morising
17 pencils

"Toyota Prius. Respects the enviroment." sounds much better.

phoamcor's picture
phoamcor
1284 pencils

nice

phoamcor's picture
phoamcor
1284 pencils

yes respect the environment is better.

keran's picture
keran
12 pencils

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

keran's picture
keran
12 pencils
Lecter Lecaros's picture
Lecter Lecaros
564 pencils

nice...

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