Toyota Prius: Tree
Toyota Prius. Protect the environment.
Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008
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14 Comments
why didn't they cut the billboard in half instea...
OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.
No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!
hmmmm
Pila
Nice...
original.
[ http://eltubedeyou.blogspot.com ]
yeah, totally original. billboard with foliage growing around it to convey message has never been done before.
(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)
Good idea!
"Toyota Prius. Respects the enviroment." sounds much better.
nice
yes respect the environment is better.
Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.
www.bestadsontv.com/outdoor/torn
nice...
www.therarebulldog.org