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Toyota Prius: Tree

Toyota Prius: Tree
Your rating: None Average: 6.8 (16 votes)

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

Comments

jon_this's picture 27 pencils

why didn't they cut the billboard in half instea...

Temple's picture 213 pencils

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

seba-romero's picture 39 pencils

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

Pila's picture 153 pencils

hmmmm

Pila

seba-romero's picture 39 pencils

Nice...

robot-rock's picture 815 pencils
apseudobeing's picture 495 pencils

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

Malala's picture 261 pencils

Good idea!

morising's picture 17 pencils

"Toyota Prius. Respects the enviroment." sounds much better.

phoamcor's picture 1183 pencils

nice

phoamcor's picture 1183 pencils

yes respect the environment is better.

keran's picture 12 pencils

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

keran's picture 12 pencils
Lecter Lecaros's picture 247 pencils

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