Toyota Prius: Tree

Toyota Prius: Tree

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

Your rating: None Average: 6.5 (15 votes)

Comments

Submitted by jon_this on Wed, 2008-05-07 13:37.

why didn't they cut the billboard in half instea...

Submitted by Temple on Wed, 2008-05-07 14:24.

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

seba-romero's picture
Submitted by seba-romero on Wed, 2008-05-07 15:47.

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

Submitted by Pila on Wed, 2008-05-07 14:32.

hmmmm

seba-romero's picture
Submitted by seba-romero on Wed, 2008-05-07 15:48.

Nice...

Submitted by ren.zo on Wed, 2008-05-07 16:43.

original.

[ http://eltubedeyou.blogspot.com ]

Submitted by apseudobeing on Wed, 2008-05-07 21:42.

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

Submitted by Malala on Thu, 2008-05-08 05:40.

Good idea!

Submitted by morising on Thu, 2008-05-08 06:32.

"Toyota Prius. Respects the enviroment." sounds much better.

Submitted by phoamcor on Thu, 2008-05-08 07:35.

nice

Submitted by phoamcor on Thu, 2008-05-08 07:36.

yes respect the environment is better.

Submitted by keran on Fri, 2008-05-09 03:52.

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

Submitted by keran on Fri, 2008-05-09 04:53.

www.bestadsontv.com/outdoor/torn

Submitted by Cartman on Wed, 2008-05-14 21:50.

nice...