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Toyota Prius: Tree

Toyota Prius: Tree
Your rating: None Average: 6.8 (16 votes)

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

Comments

jon_this's picture 27 pencils
jon_this | Wed, 2008-05-07 13:37

why didn't they cut the billboard in half instea...

Temple's picture 213 pencils
Temple | Wed, 2008-05-07 14:24

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

seba-romero's picture 39 pencils
seba-romero | Wed, 2008-05-07 15:47

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

Pila's picture 153 pencils
Pila | Wed, 2008-05-07 14:32

hmmmm

Pila

seba-romero's picture 39 pencils
seba-romero | Wed, 2008-05-07 15:48

Nice...

robot-rock's picture 815 pencils
robot-rock | Wed, 2008-05-07 16:43

original.

[ http://eltubedeyou.blogspot.com ]

apseudobeing's picture 495 pencils
apseudobeing | Wed, 2008-05-07 21:42

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

Malala's picture 261 pencils
Malala | Thu, 2008-05-08 05:40

Good idea!

morising's picture 17 pencils
morising | Thu, 2008-05-08 06:32

"Toyota Prius. Respects the enviroment." sounds much better.

phoamcor's picture 1183 pencils
phoamcor | Thu, 2008-05-08 07:35

nice

phoamcor's picture 1183 pencils
phoamcor | Thu, 2008-05-08 07:36

yes respect the environment is better.

keran's picture 12 pencils
keran | Fri, 2008-05-09 03:52

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

keran's picture 12 pencils
keran | Fri, 2008-05-09 04:53

www.bestadsontv.com/outdoor/torn

Lecter Lecaros's picture 247 pencils
Lecter Lecaros | Wed, 2008-05-14 21:50

nice...

www.therarebulldog.org

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