Toyota Prius: Tree

Toyota Prius: Tree

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

Your rating: None Average: 6.5 (15 votes)

Comments

why didn't they cut the billboard in half instea...

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

seba-romero's picture

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

hmmmm

seba-romero's picture

Nice...

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

Good idea!

"Toyota Prius. Respects the enviroment." sounds much better.

nice

yes respect the environment is better.

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

nice...