Toyota Prius: Pre-collision

The all-new Prius pre-collision system can detect a potential impact before you do.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Cowieson
Published: December 2009

Related videos by Shutterstock

16 comments

morse's picture
morse
15853 pencils

Cool and simple idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keboin's picture
keboin
41 pencils

nice!

Roshan Quintus's picture
Roshan Quintus
669 pencils

yes cool

bite me

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I wouldn't read it, seriously. I'm there to wash my hands, to my hair, not to be some Robert Langdon decyphering this poster.

flanders's picture
flanders
34 pencils

well, good thinking, but not a clever ads, honestly.

RisingStar's picture
RisingStar
26 pencils

Feels forced.

WillyLatasa's picture
WillyLatasa
616 pencils

Excellent!!!

"Bright ideas bring better results"

silvi's picture
silvi
4172 pencils

Cool, but limited public.

raghavendra's picture
raghavendra
232 pencils

idea's good

CopyRight's picture
CopyRight
715 pencils

A place other than a bathroom could work better

rolling.stone's picture
rolling.stone
2740 pencils

nice idea

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

crystsymond's picture
crystsymond
17 pencils

not getting

gravity's picture
gravity
181 pencils

you have to be in exactly the same angle which that explanatory photo was taken. otherwise you wouldn't see the reflection and get the idea. nice thinking but won't work in "most viewpoints."

Najem's picture
Najem
18 pencils

Nice!!

andyStock's picture
andyStock
666 pencils

This is really good. I thought it was OK, until I saw that the copy was reversed - which meant it took me a while to realise that the mirror images were meant to show cars about to collide. The Prius would have detected an iminant collision before I did. Perfect.

Log in or register to post comments