Toyota Prius: Pre-collision
The all-new Prius pre-collision system can detect a potential impact before you do.
Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Douglas Cowieson
Published: December 2009
16 Comments
Cool and simple idea.
What hath God wrought
nice!
yes cool
bite me
I wouldn't read it, seriously. I'm there to wash my hands, to my hair, not to be some Robert Langdon decyphering this poster.
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well, good thinking, but not a clever ads, honestly.
enod llew
Feels forced.
Excellent!!!
"Bright ideas bring better results"
Cool, but limited public.
idea's good
A place other than a bathroom could work better
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nice idea
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not getting
you have to be in exactly the same angle which that explanatory photo was taken. otherwise you wouldn't see the reflection and get the idea. nice thinking but won't work in "most viewpoints."
Nice!!
This is really good. I thought it was OK, until I saw that the copy was reversed - which meant it took me a while to realise that the mirror images were meant to show cars about to collide. The Prius would have detected an iminant collision before I did. Perfect.
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