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Toyota Prius: Pre-collision

Toyota Prius: Pre-collision
Your rating: None Average: 8.3 (51 votes)

The all-new Prius pre-collision system can detect a potential impact before you do.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Douglas Cowieson
Published: December 2009

16 Comments

morse's picture 8826 pencils
morse | Mon, 2010-01-18 23:30
9

Cool and simple idea.

What hath God wrought

keboin's picture 38 pencils
keboin | Tue, 2010-01-19 00:42

nice!

Roshan Quintus's picture 623 pencils
Roshan Quintus | Tue, 2010-01-19 01:08

yes cool

bite me

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2010-01-19 04:48

I wouldn't read it, seriously. I'm there to wash my hands, to my hair, not to be some Robert Langdon decyphering this poster.

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flanders's picture 34 pencils
flanders | Tue, 2010-01-19 06:37

well, good thinking, but not a clever ads, honestly.

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Tue, 2010-01-19 06:40

enod llew

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RisingStar's picture 26 pencils
RisingStar | Tue, 2010-01-19 07:55

Feels forced.

WillyLatasa's picture 618 pencils
WillyLatasa | Tue, 2010-01-19 10:43

Excellent!!!

"Bright ideas bring better results"

silvi's picture 4174 pencils
silvi | Tue, 2010-01-19 12:31

Cool, but limited public.

raghavendra's picture 238 pencils
raghavendra | Tue, 2010-01-19 12:40

idea's good

CopyRight's picture 717 pencils
CopyRight | Wed, 2010-01-20 09:53

A place other than a bathroom could work better

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rolling.stone's picture 2750 pencils
rolling.stone | Fri, 2010-01-29 02:51

nice idea

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~ Quite obviously, I have gathered no moss ! ~

crystsymond's picture 17 pencils
crystsymond | Tue, 2010-02-02 10:45

not getting

gravity's picture 183 pencils
gravity | Fri, 2010-02-19 04:10

you have to be in exactly the same angle which that explanatory photo was taken. otherwise you wouldn't see the reflection and get the idea. nice thinking but won't work in "most viewpoints."

Najem's picture 18 pencils
Najem | Sun, 2010-02-21 03:18

Nice!!

andyStock's picture 670 pencils
andyStock | Wed, 2010-03-17 06:24
10

This is really good. I thought it was OK, until I saw that the copy was reversed - which meant it took me a while to realise that the mirror images were meant to show cars about to collide. The Prius would have detected an iminant collision before I did. Perfect.

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