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Pre-collision

Published/Aired: 
December 2009
Description: 

Outdoor advertisment created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

The all-new Prius pre-collision system can detect a potential impact before you do.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Cowieson

Comments (16)

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Highest Rated

keboin's picture
keboin
Activity Score 41

nice!

morse's picture
morse
Activity Score 17775

Cool and simple idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keboin's picture
keboin
Activity Score 41

nice!

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

yes cool

bite me

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I wouldn't read it, seriously. I'm there to wash my hands, to my hair, not to be some Robert Langdon decyphering this poster.

flanders's picture
flanders
Activity Score 34

well, good thinking, but not a clever ads, honestly.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

enod llew

RisingStar's picture
RisingStar
Activity Score 26

Feels forced.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Excellent!!!

"Bright ideas bring better results"

silvi's picture
silvi
Activity Score 4172

Cool, but limited public.

raghavendra's picture
raghavendra
Activity Score 232

idea's good

CopyRight's picture
CopyRight
Activity Score 713

A place other than a bathroom could work better

rolling.stone's picture
rolling.stone
Activity Score 2741

nice idea

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~ Quite obviously, I have gathered no moss ! ~

crystsymond's picture
crystsymond
Activity Score 17

not getting

gravity's picture
gravity
Activity Score 181

you have to be in exactly the same angle which that explanatory photo was taken. otherwise you wouldn't see the reflection and get the idea. nice thinking but won't work in "most viewpoints."

Najem's picture
Najem
Activity Score 18

Nice!!

andyStock's picture
andyStock
Activity Score 666

This is really good. I thought it was OK, until I saw that the copy was reversed - which meant it took me a while to realise that the mirror images were meant to show cars about to collide. The Prius would have detected an iminant collision before I did. Perfect.

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