Toyota: Life Style Capsule, Woman

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc

May 2011


Hammad S's picture
Hammad S
484 pencils

That kid doesn't look normal....meaning, it looks like they switched bodies on the girl. And I don't understand how it's a getaway..

shahidali's picture
4069 pencils

Fantastic role reversal. Love the copy. Simple and Excellent.
In execution, some finer details may have been taken care of. But these areas will always remain.


morse's picture
17002 pencils

It works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
40708 pencils

it works for me.

ace85le's picture
3939 pencils

Worse than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.


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Glut's picture
3937 pencils

works yeah but is a weak idea guys, come on!

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