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Life Style Capsule, Man

Published/Aired: 
May 2011
Description: 

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc

Comments (8)

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Highest Rated

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good

"If you are irritated by every rub, how will you be polished?"
— Rumi

Hammad S's picture
Hammad S
Activity Score 484

See this makes more sense than the woman one

shahidali's picture
shahidali
Activity Score 4069

Loved the idea and the copy. AND the role reversal.

shahid

andylefty's picture
andylefty
Activity Score 4535

I see how hobbies are an escape from the kids but the message conflicts with the previous ad as if women want to spend time with their kids and men don't. For that reason, it doesn't work for me.

morse's picture
morse
Activity Score 17364

Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bob.C's picture
Bob.C
Activity Score 1161

Like the idea of the getaway & simple copy, but don't like the imagery. Partially because I agree with Andreas, the way the child is used makes things complex. As a father spending time with my child is a burden and the car represents freedom from that vs as a mother work represents a burden and spending time with my child represents freedom. It would have been cleaner to go from maybe a suit to surfing (ok not imaginative but more that direction)

CriticalVoice's picture
CriticalVoice
Activity Score 165

It would have been better if the woman could escape from the stresses of family life and goes surfing.

ace85le's picture
ace85le
Activity Score 3939

Better than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good

"If you are irritated by every rub, how will you be polished?"
— Rumi

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