Tower Hamlets: Boys
Text while you're driving and you're 23 times more likely to have an accident.
Advertising Agency: Abbott Mead Vickers BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Ant Nelson
Copywriter: Mike Sutherland
Art Buyer: Simon Pedersen
Typographer: Aaron Moss
Published: 2011


3 comments
Same great concept as last time but personally I feel its visually far, far weaker. Not attractive and looks shopped, maybe the location, spacing and clothing colors.
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One of the few clear ideas this year.
Clever yet simple enough to pass message... Nice!