Advertisement

Fiji Temperature Adshel

Published/Aired: 
July 2011
To Like please login or register
22
67

Also From This Campaign (1 items)

Description: 

It's the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities.The temperature was changed daily to taunt chilly Kiwis.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Creatives: Jesse Stevens, Matt Weavers
Account Director: Jo Cheyne

Comments (11)

Log in or register to post comments

Highest Rated

AdBuzzer's picture
AdBuzzer
1174 Activity Scores

I think it's pretty obvious - if it was chilly in New Zealand and hot in Fiji at the same time, the ads were supposed to make people choose Fiji as their holiday destination.

Advertisement

20% Off Sale at iStock until Sept 30, 2016