Fiji Temperature Adshel

July 2011
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It's the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities.The temperature was changed daily to taunt chilly Kiwis.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Creatives: Jesse Stevens, Matt Weavers
Account Director: Jo Cheyne

Comments (11)

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I think it's pretty obvious - if it was chilly in New Zealand and hot in Fiji at the same time, the ads were supposed to make people choose Fiji as their holiday destination.