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Thermometer

Agency Network: 
Published/Aired: 
February 2011
Description: 

Outdoor advertisment created by Carlson, Canada for Toronto East General Hospital, within the category: Health.

We need to build a new patient care centre.
Every day we deliver quality care but our aging facility impedes what we do best.
Please donate. tegh.on.ca

Advertising Agency: Carlson Marketing, Toronto, Canada
Creative Director / Art director: Ian Taylor
Creative Director / Copywriter: Rael Tooch
Production: Instill Productions

Comments (19)

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Highest Rated

bebelads's picture
bebelads
Activity Score 10

they should have put a fluorescent yellow liquid, a blue liquid does really not make it obvious, it requires way too much attention

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Oh dear. Please tell me this series doesn't rely on the audience knowing the evolution of medical equipment. In detail. Last time I was in surgery in a hospital I was unconscious,last thing on my mind was checking the shape of the scalpel. Or the age of the thermometer.

FourT6and2's picture
FourT6and2
Activity Score 218

Ok, I really don't like posting comments on this site. But I felt compelled this time.

You have VASTLY overlooked the point of these ads. This thermometer resembles a bubble-level. Something used when BUILDING a structure (like a new hospital) to make sure something is level with the ground.

The scalpel one is not about an antique scalpel. It's OBVIOUSLY a circular saw, something that is also used in construction (of a new hospital). Get it? Got it? Good. Maybe think a little before posting a critique of something you don't actually understand.

And no, I didn't make these ads. :) I'm not saying the campaign is actually good. Just that your comments about it are rather inane.

sagi7ario's picture
sagi7ario
Activity Score 42

These will be great if they include your explanation, otherwise they are too forced, specially the "circular" saw.

FourT6and2's picture
FourT6and2
Activity Score 218

What do you mean by "forced"? Forced in that a circular saw and a scalpel have nothing to do with each other except for the fact that they are both tools? They are both used to cut? To reconstruct? To accomplish a task? I can agree that the ads aren't very good, simply because the idea at their heart is weak. But what is forced? I see this term thrown around all the time. But what does it mean? I don't think the people who use it actually know.

It's really easy to throw around cliched advertising terms. It's another to actually say something of real substance and meaning. Criticism is meaningless unless you can offer a better idea. Otherwise it's just being a tool.

Then again, maybe I'm way off base. :)

sagi7ario's picture
sagi7ario
Activity Score 42

There is no way you can tell these are not genuine surgical tools unless you are a practicing surgeon. To the average guy, like myself, these could be valid medical instruments, for all i know. Hence: Forced

forced [fɔːst]
adj
1. done because of force; compulsory forced labour
2. false or unnatural; a forced smile
3. due to an emergency or necessity; a forced landing

Glad to be of help:)

FourT6and2's picture
FourT6and2
Activity Score 218

lol I'm not a practicing surgeon. How did I know that the first one is a surgical saw and this one is a spirit-level? Magic? No. You don't give people enough credit.

Tommy G.'s picture
Tommy G.
Activity Score 897

Great comment FourT6and2.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thank you FourT6and2; I was entirely and embarassingly wrong. I did wonder about the spirit level, I didn't see the saw, then went in like a blind animal at the ads, and will now 'collect my licks' as the rest of the community here take chunks out of me. Thanks for pointing out what the images were supposed to be.

dodi077's picture
dodi077
Activity Score 37

I love this thermometer that turned into a spirit-level - ready for the construction. Nice graphics!

chanderjoshi's picture
chanderjoshi
Activity Score 153

Marry of two things, conceptually strong. But not for a lay man.

jackblack's picture
jackblack
Activity Score 2357

They're still bad.

everartz's picture
everartz
Activity Score 7615

i dont understand one thing, that is why do they need people to donate for them to build their hospital, dont they have in their system in their country what helps them to move to next level of performance?

| everartz |

Direstion's picture
Direstion
Activity Score 115

in practise this is the only relaible thermometer...
the author does not have kids

bebelads's picture
bebelads
Activity Score 10

they should have put a fluorescent yellow liquid, a blue liquid does really not make it obvious, it requires way too much attention

kleenex's picture
kleenex
Activity Score 49614

Not a grate set of ads at all.

droobie9's picture
droobie9
Activity Score 2

Let he who can spell cast the first stone. In this case, maybe you should just put your stone down, go home and read a dictionary.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

+1

bebelads's picture
bebelads
Activity Score 10

typing error and wrong spelling aren't the same thing.

moron (was that spelled right ?)

buddhafest's picture
buddhafest
Activity Score 2

+9000!

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