Toronto East General Hospital: Thermometer

We need to build a new patient care centre.
Every day we deliver quality care but our aging facility impedes what we do best.
Please donate. tegh.on.ca

Advertising Agency: Carlson Marketing, Toronto, Canada
Creative Director / Art director: Ian Taylor
Creative Director / Copywriter: Rael Tooch
Production: Instill Productions

19 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Oh dear. Please tell me this series doesn't rely on the audience knowing the evolution of medical equipment. In detail. Last time I was in surgery in a hospital I was unconscious,last thing on my mind was checking the shape of the scalpel. Or the age of the thermometer.

FourT6and2's picture
FourT6and2
218 pencils

Ok, I really don't like posting comments on this site. But I felt compelled this time.

You have VASTLY overlooked the point of these ads. This thermometer resembles a bubble-level. Something used when BUILDING a structure (like a new hospital) to make sure something is level with the ground.

The scalpel one is not about an antique scalpel. It's OBVIOUSLY a circular saw, something that is also used in construction (of a new hospital). Get it? Got it? Good. Maybe think a little before posting a critique of something you don't actually understand.

And no, I didn't make these ads. :) I'm not saying the campaign is actually good. Just that your comments about it are rather inane.

sagi7ario's picture
sagi7ario
42 pencils

These will be great if they include your explanation, otherwise they are too forced, specially the "circular" saw.

FourT6and2's picture
FourT6and2
218 pencils

What do you mean by "forced"? Forced in that a circular saw and a scalpel have nothing to do with each other except for the fact that they are both tools? They are both used to cut? To reconstruct? To accomplish a task? I can agree that the ads aren't very good, simply because the idea at their heart is weak. But what is forced? I see this term thrown around all the time. But what does it mean? I don't think the people who use it actually know.

It's really easy to throw around cliched advertising terms. It's another to actually say something of real substance and meaning. Criticism is meaningless unless you can offer a better idea. Otherwise it's just being a tool.

Then again, maybe I'm way off base. :)

sagi7ario's picture
sagi7ario
42 pencils

There is no way you can tell these are not genuine surgical tools unless you are a practicing surgeon. To the average guy, like myself, these could be valid medical instruments, for all i know. Hence: Forced

forced [fɔːst]
adj
1. done because of force; compulsory forced labour
2. false or unnatural; a forced smile
3. due to an emergency or necessity; a forced landing

Glad to be of help:)

FourT6and2's picture
FourT6and2
218 pencils

lol I'm not a practicing surgeon. How did I know that the first one is a surgical saw and this one is a spirit-level? Magic? No. You don't give people enough credit.

Tommy G.'s picture
Tommy G.
897 pencils

Great comment FourT6and2.

CuriousPencil's picture
CuriousPencil
4227 pencils

Thank you FourT6and2; I was entirely and embarassingly wrong. I did wonder about the spirit level, I didn't see the saw, then went in like a blind animal at the ads, and will now 'collect my licks' as the rest of the community here take chunks out of me. Thanks for pointing out what the images were supposed to be.

dodi077's picture
dodi077
37 pencils

I love this thermometer that turned into a spirit-level - ready for the construction. Nice graphics!

chanderjoshi's picture
chanderjoshi
153 pencils

Marry of two things, conceptually strong. But not for a lay man.

jackblack's picture
jackblack
2328 pencils

They're still bad.

everartz's picture
everartz
7611 pencils

i dont understand one thing, that is why do they need people to donate for them to build their hospital, dont they have in their system in their country what helps them to move to next level of performance?

| Everartz |

Direstion's picture
Direstion
115 pencils

in practise this is the only relaible thermometer...
the author does not have kids

bebelads's picture
bebelads
10 pencils

they should have put a fluorescent yellow liquid, a blue liquid does really not make it obvious, it requires way too much attention

kleenex's picture
kleenex
34155 pencils

Not a grate set of ads at all.

droobie9's picture
droobie9
2 pencils

Let he who can spell cast the first stone. In this case, maybe you should just put your stone down, go home and read a dictionary.

CuriousPencil's picture
CuriousPencil
4227 pencils

+1

bebelads's picture
bebelads
10 pencils

typing error and wrong spelling aren't the same thing.

moron (was that spelled right ?)

buddhafest's picture
buddhafest
2 pencils

+9000!

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