Toronto Argonauts: Home

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Jon Freir
Art Director: Arron Isaac
Copywriter: Bill Schaefer
Designers: Craig Wing-King, Erika Morris
Photographer: Chris Gordaneer
Studio: McGill
Published: July 2011

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3 comments

CommandZ's picture
CommandZ
2470 pencils

I believe this is the ad that received all the backlash because the inference is that it promotes domestic violence. Didn't think this one through did we McCann?

brookjohnston's picture
brookjohnston
296 pencils

You'd have to be desperately digging for potentially offensive undertones to actually think this ad promotes domestic violence.

It's football. The object of the sport is to hit people until they fall down. This is not inappropriate.

ace85le's picture
ace85le
3939 pencils

Nope.

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