Tony Divino Toyota: Upside-Down
Upside-down ads are hard to ignore.
Part of an ongoing campaign touting the client's honest, straightforward approach. Conceived and posted before Toyota's recent troubles for what it's worth.
Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: January 2010
14 Comments
True...
Forced...
True, but not in a world that runs contrary ...
plz no more upside down ads!
The tipical outdoor made for tha festivals. In a highway its imposible to understand.
The tipical outdoor made for the festivals. In a highway its imposible to understand.
IM SICK OF UPSIDE DOWN!
how bout this upside down roadsign: "If you're reading this straight, you are also probably regretting that drink." Don't drink and drive.
I DID THAT IN COLLEGE!
http://www.monkeyworks.in/
Enzogol is right, it is impossible to get the message. It is a waste of money.
Upside down ads... seems like they are too desperate and want to be noticed.
Car crash ad?
upside down ads can suck my dik
Yeah, yeah, noticed, but not readable in 1-2 sec. Waste of money, well said.
Upside down ads are not even readable in 2-3 seconds.
Not functional. So what, they have an upside down billboard. Why does that make me want to buy a Toyota?
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