Tony Divino Toyota: Upside-Down

Upside-down ads are hard to ignore.

Part of an ongoing campaign touting the client's honest, straightforward approach. Conceived and posted before Toyota's recent troubles for what it's worth.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: January 2010

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14 comments

Phil Lestino's picture
Phil Lestino
1670 pencils

True...

Hiperion's picture
Hiperion
3138 pencils

Forced...

spiergallo's picture
spiergallo
69 pencils

True, but not in a world that runs contrary ...

JamaisVu's picture
JamaisVu
410 pencils

plz no more upside down ads!

Enzogol's picture
Enzogol
12 pencils

The tipical outdoor made for tha festivals. In a highway its imposible to understand.

Enzogol's picture
Enzogol
12 pencils

The tipical outdoor made for the festivals. In a highway its imposible to understand.

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

IM SICK OF UPSIDE DOWN!
how bout this upside down roadsign: "If you're reading this straight, you are also probably regretting that drink." Don't drink and drive.
I DID THAT IN COLLEGE!

Prime83's picture
Prime83
497 pencils

Enzogol is right, it is impossible to get the message. It is a waste of money.

xyrus's picture
xyrus
6 pencils

Upside down ads... seems like they are too desperate and want to be noticed.

Huub's picture
Huub
246 pencils

Car crash ad?

zerocool's picture
zerocool
455 pencils

upside down ads can suck my dik

Dzsoi's picture
Dzsoi
5269 pencils

Yeah, yeah, noticed, but not readable in 1-2 sec. Waste of money, well said.

pixels's picture
pixels
19 pencils

Upside down ads are not even readable in 2-3 seconds.

MJStinson77's picture
MJStinson77
601 pencils

Not functional. So what, they have an upside down billboard. Why does that make me want to buy a Toyota?

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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