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Push-up posters

Published/Aired: 
February 2011
Description: 

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Comments (14)

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Highest Rated

MariFasanaro's picture
MariFasanaro
Activity Score 18

I like it! the target is the man so is great.

morse's picture
morse
Activity Score 17364

This is really funny and perfect for the target. Not sure what girls will think about this... :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

KillingPenelope's picture
KillingPenelope
Activity Score 4

It's sexist. I don't like it at all.

kleenex's picture
kleenex
Activity Score 43349

I love it Morse.. The girlfriend will slap you across the face for like the ad.

slowrider's picture
slowrider
Activity Score 648

sorry but already done by wonderbra a couple of years ago on an outdoor poster

one should not take life so seriously - as one will not come out of it alive.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

are the trips for single guys or what?

TommyO's picture
TommyO
Activity Score 1866

Made me smile, but that's it.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Lazarus's picture
Lazarus
Activity Score 1536

Okay.

atb2005's picture
atb2005
Activity Score 13561

"one normal poster of a guy is surrounded by five close-ups of bikinis"

those are bikinis??

and can we have 4 guys, and one girl?

stupid.

Hammad S's picture
Hammad S
Activity Score 484

Sense of arousal are different btw men and women, generally speaking....so the 4 guys 1 girl twist wouldn't work the same in most cases.... You could take a sociological perspective and find a similar conclusion....

Though I see the humour it doesn't get me. But then I'm not the target, and whether people want to believe it or not there are guys (or girls) who would take this...but I'm doubting the group would be 5 women and one man!

Glut's picture
Glut
Activity Score 3937

Bad and done

loraks's picture
loraks
Activity Score 28

I ddidn't like it. But it could be effective for desperate men.

MariFasanaro's picture
MariFasanaro
Activity Score 18

I like it! the target is the man so is great.

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