TMF: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Advertising Agency: Duval Guillaume Antwerp, Belgium

February 2011


morse's picture
17002 pencils

This is really funny and perfect for the target. Not sure what girls will think about this... :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

KillingPenelope's picture
4 pencils

It's sexist. I don't like it at all.

kleenex's picture
40638 pencils

I love it Morse.. The girlfriend will slap you across the face for like the ad.

slowrider's picture
648 pencils

sorry but already done by wonderbra a couple of years ago on an outdoor poster

one should not take life so seriously - as one will not come out of it alive.

AdBuzzer's picture
1168 pencils

are the trips for single guys or what?

TommyO's picture
1866 pencils

Made me smile, but that's it.

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Chief Creative Director Nexus BBDO

Lazarus's picture
1536 pencils


atb2005's picture
13561 pencils

"one normal poster of a guy is surrounded by five close-ups of bikinis"

those are bikinis??

and can we have 4 guys, and one girl?


Hammad S's picture
Hammad S
484 pencils

Sense of arousal are different btw men and women, generally the 4 guys 1 girl twist wouldn't work the same in most cases.... You could take a sociological perspective and find a similar conclusion....

Though I see the humour it doesn't get me. But then I'm not the target, and whether people want to believe it or not there are guys (or girls) who would take this...but I'm doubting the group would be 5 women and one man!

Glut's picture
3937 pencils

Bad and done

loraks's picture
28 pencils

I ddidn't like it. But it could be effective for desperate men.

MariFasanaro's picture
18 pencils

I like it! the target is the man so is great.

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