Titan Eye Plus: Auto

Titan Eye Plus: Auto
Average: 8 (70 votes)

People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
Published: November 2011

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15 comments

nxtlf81's picture
8 pencils
nxtlf81Sunday, February 12, 2012 - 13:03

very nice

creativegodown's picture
252 pencils
creativegodownMonday, February 13, 2012 - 20:16

a clear indication that all the positive feedback are from the ones who created it. come on guys, don't be cheap. isn't the purpose of posting comments for getting genuine feedback? by the way, it's UTTER CRAP.

makelogobigger's picture
417 pencils
makelogobiggerSunday, February 12, 2012 - 13:20

brilliant use of the evil eye art form.

STFU and Make the Logo BIGGER!

yesprabhakar's picture
72 pencils
yesprabhakarMonday, February 13, 2012 - 00:27

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali' advertising.

Prabhakar Soma
www.prabhakarsoma.blogspot.com
www.yesprabhakar.deviantart.com

Khodays's picture
20 pencils
KhodaysMonday, February 13, 2012 - 02:13

:-) it takes me back in time when it actually scared me. Great art and a good medium for the idea.

sushil kumar swami's picture
572 pencils
sushil kumar swamiWednesday, March 27, 2013 - 05:14

????

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

observant vicky's picture
196 pencils
observant vickyMonday, February 13, 2012 - 07:20

if someone has bad eye sight, he/she says meri aankhein thodi kamzor hain nobody says meri nazar buri hai.

vlads's picture
531 pencils
vladsMonday, February 13, 2012 - 11:14

i love the art direction.

that mototaxi its the same in Peru.

http://www.behance.net/vlads

createwitty's picture
206 pencils
createwittyTuesday, February 14, 2012 - 11:59

i agree wid Vicky...this will make sense only if he is able to read that ridiculously small Tital eye plus logo...which means he has a good eyesight...which means hes good to drive...on d contrary der r more chances of accidents happening while deciphering the message than otherwise..

gollum77's picture
23 pencils
gollum77Tuesday, February 14, 2012 - 13:14

Same goes here.

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

push's picture
85 pencils
pushWednesday, February 15, 2012 - 06:01

OOKS GOOD

______________________________________________________________
Creative

its ok to not comment...

Tilbin Thambi's picture
178 pencils
Tilbin ThambiMonday, February 20, 2012 - 01:34

Traditional Indian Artist on the Common India's Vehicle

http://www.tilbinthambi.blogspot.in/ | tilbinthambi@gmail.com | 098405 86509

OFiroz's picture
15 pencils
OFirozTuesday, April 3, 2012 - 03:49

These kind of art on the vehicles are common sight in India, there for I can't see anybody would even bother to look at it, the brand name is simply lost in clutter.

ambareeshashirivaram's picture
102 pencils
ambareeshashirivaramFriday, April 6, 2012 - 02:01

cool stuff

Philip Cherian's picture
32 pencils
Philip CherianWednesday, April 11, 2012 - 09:16

good art but am not sure about the effectiveness