Titan Eye Plus: Auto

People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
Published: November 2011

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15 comments

nxtlf81's picture
nxtlf81
8 pencils

very nice

creativegodown's picture
creativegodown
252 pencils

a clear indication that all the positive feedback are from the ones who created it. come on guys, don't be cheap. isn't the purpose of posting comments for getting genuine feedback? by the way, it's UTTER CRAP.

makelogobigger's picture
makelogobigger
417 pencils

brilliant use of the evil eye art form.

STFU and Make the Logo BIGGER!

yesprabhakar's picture
yesprabhakar
72 pencils

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali' advertising.

Khodays's picture
Khodays
20 pencils

:-) it takes me back in time when it actually scared me. Great art and a good medium for the idea.

Sales and Marketing's picture
Sales and Marketing
453 pencils

????

Speaker I (Sales and Marketing) INDIA

observant vicky's picture
observant vicky
194 pencils

if someone has bad eye sight, he/she says meri aankhein thodi kamzor hain nobody says meri nazar buri hai.

vlads's picture
vlads
541 pencils

i love the art direction.

that mototaxi its the same in Peru.

createwitty's picture
createwitty
204 pencils

i agree wid Vicky...this will make sense only if he is able to read that ridiculously small Tital eye plus logo...which means he has a good eyesight...which means hes good to drive...on d contrary der r more chances of accidents happening while deciphering the message than otherwise..

gollum77's picture
gollum77
23 pencils

Same goes here.

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

push's picture
push
85 pencils

OOKS GOOD

______________________________________________________________
Creative

its ok to not comment...

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Traditional Indian Artist on the Common India's Vehicle

OFiroz's picture
OFiroz
17 pencils

These kind of art on the vehicles are common sight in India, there for I can't see anybody would even bother to look at it, the brand name is simply lost in clutter.

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

cool stuff

Philip Cherian's picture
Philip Cherian
30 pencils

good art but am not sure about the effectiveness

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