Titan Eye Plus: Auto

People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

November 2011


nxtlf81's picture
8 pencils

very nice

creativegodown's picture
252 pencils

a clear indication that all the positive feedback are from the ones who created it. come on guys, don't be cheap. isn't the purpose of posting comments for getting genuine feedback? by the way, it's UTTER CRAP.

makelogobigger's picture
470 pencils

brilliant use of the evil eye art form.

yesprabhakar's picture
72 pencils

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali' advertising.

Khodays's picture
20 pencils

:-) it takes me back in time when it actually scared me. Great art and a good medium for the idea.

Ad Analyst's picture
Ad Analyst


observant vicky's picture
observant vicky
194 pencils

if someone has bad eye sight, he/she says meri aankhein thodi kamzor hain nobody says meri nazar buri hai.

vlads's picture
539 pencils

i love the art direction.

that mototaxi its the same in Peru.

createwitty's picture
204 pencils

i agree wid Vicky...this will make sense only if he is able to read that ridiculously small Tital eye plus logo...which means he has a good eyesight...which means hes good to drive...on d contrary der r more chances of accidents happening while deciphering the message than otherwise..

gollum77's picture
23 pencils

Same goes here.

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

push's picture
85 pencils



its ok to not comment...

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Traditional Indian Artist on the Common India's Vehicle

OFiroz's picture
51 pencils

These kind of art on the vehicles are common sight in India, there for I can't see anybody would even bother to look at it, the brand name is simply lost in clutter.

ambareeshashirivaram's picture
117 pencils

cool stuff


Philip Cherian's picture
Philip Cherian
30 pencils

good art but am not sure about the effectiveness

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