September 2009

When it comes to laundry, whiteness is a benchmark of cleanness for housewives. Every woman knows how difficult it is to protect white clothes from anchoring dirt. It is a nightmare! In the “Matrix of Dirt”, dirt attacks your garment and anchors itself on to it, making it difficult for housewives and other detergents they use to remove such dirt. Any woman in such a place, would be very happy if she could just get away by waving a magic wand and having all her laundry crisp white again. But sadly, she doesn’t have such a wand and hence needs a very special tool of defense. Tide Absolute is the Neo of this dirt Matrix, providing ultimate invisible protection to your clothes. It has a shield like protection formula, which makes it difficult for dirt to stick on clothes, thereby providing perfect whiteness when washed. Creative like a movie poster was put it in cinemas next to other real movie posters.

Outdoor advertisment created by Leo Burnett, Kazakhstan for Tide, within the category: House, Garden.

Absolute Protection

Advertising Agency: Leo Burnett, Almaty, Kazakhstan
Creative Director: Dariusz Wojciechowski
Art Director: Olga Kholodova
Copywriter: Antonina Vlassova
Photographer: Karol Skawiński
Additional credits: Lukasz Roszczyc – CSD, Evgeniya Yarunina - AM

Comments (6)

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Highest Rated

Guest's picture

Huh? Housewife? Was this ad made in the 50's?

Guest's picture

Awesome !

PERP's picture
Activity Score 433

ABSOLUT ? Is the client THAT desperate?

.: look for the green giant on the label :.

silvi's picture
Activity Score 4172

No hay idea original en este aviso.
Not original. Sorry.

just write's picture
just write
Activity Score 653

I m not liking this.. too old idea..

Guest's picture

I like it. clear idea

Guest's picture

Huh? Housewife? Was this ad made in the 50's?

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