This parking spot is not yours

When you stop in place for disabled, you make his life more difficult.

In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.

Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz

July 2011


tirthomitro's picture
2758 pencils

will someone pls. provide a transcreation. or maybe a translation...

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

I tried to fix it. :)

gioborde's picture
1387 pencils

the parking lot of a "POOR"??, in this day and age?? c´mooon. Something called "google" provides you with something called "google translator".


dbor's picture
1455 pencils

When you stop in place for wheelchair, you makes his life more difficult.

Glut's picture
3937 pencils

the execution is very weak, idea is ok

Hammad S's picture
Hammad S
484 pencils

I agree

abdeLooK's picture
252 pencils


the Pun-isher's picture
the Pun-isher
228 pencils

Here's my 2 cents: this could've been cooler if they actually created obstacles in an "able persons parking" spot and said something like "This is how difficult it is for a disabled person. Think about it next time you jack their parking.
OK whatever I'm not a writer , but still

mr.x's picture
998 pencils

yeah that is better.

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