Comments (3)

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Wordfruit's picture
Activity Score 1023

These ads I think take too much brain processing to be really effective.

Part of that might be that you're asking viewers to step into shoes that are probably really not their own, in order to get the right take on the tag 'Reality unlike your own'; by which I think you're saying it kind of is like their own.

(At least I think that's what you're doing.)

I think this could be effective if the situations the copy are in are dead on, and the copy is dead on; but I don't think it's good enough to carry it off.

kleenex's picture
Activity Score 49042

All the ads were a poor effort.

HTG's picture
Activity Score 239

better than a lot of the stuff that comes out of the Miami Ad School but still "eh."