The National lottery UK: Monster truck

Lotto
What would you do?

Advertising Agency: Camelot Creative, UK
Creative Director: Anna Rosato
Art Directors: Anna Rosato, Matt Rothwell
Copywriter: Alex Hazell
Photographer: David Stewart
Lead Print Designer: Mark Hodgson
Lead Web Designer: Ross Smith
Published: October 2011

12 comments

andylefty's picture
andylefty
4539 pencils

Boring execution.

CuriousPencil's picture
CuriousPencil
4227 pencils

.

CuriousPencil's picture
CuriousPencil
4227 pencils

"Camelot Creative" -- this is the in-house team from the UK's National Lottery. And the best they could come up with is "What would you do if you won..."?

No words I could supply could shame you further.

kurtomaniac's picture
kurtomaniac
18 pencils

dear mr curious pencil...i love your comments...they are sarcastic, informative, creative n make up for constructive criticism...i would like to get in touch with you....i would like to request for a fb id or a mail id or anything...

i left this comment on the page but didnt think you would read it...i registered on ads of the world just to get in touch with you...hope to hear from you soon.

kleenex's picture
kleenex
31585 pencils

I like them..

Roger Keynes's picture
Roger Keynes
5498 pencils

Ooolllld strategy, Camelotians.

Search AoTW for an NZ 'More money than you know what to do with' campaign from several years back.

And start there... ;)

Will Think for Salary

thedesignaddict's picture
thedesignaddict
5393 pencils

Hey, the 90's are back!

jponino's picture
jponino
601 pencils

only interesting thought, the other are so badddddddddd !!! who would customize his appartment like this or his camping car instead of buying a great villa or something of this rate?

kurtomaniac's picture
kurtomaniac
18 pencils

dear mr curious pencil...i love your comments...they are sarcastic, informative, creative n make up for constructive criticism...i would like to get in touch with you....i would like to request for a fb id or a mail id or anything...

Huynh Phuoc Nghia's picture
Huynh Phuoc Nghia
8 pencils

I think it is so creative, but the message is not clear

Manoma's picture
Manoma
1093 pencils

I like... and i understand immédiately, even before i saw that was for a lotery...
Thats make me laugh... an envy ;-))
The execution is just natural... realistic... ok for me.

Michael_G's picture
Michael_G
20 pencils

You win, so you buy something awesome (or, at least, sort of awesome). Not exactly new.

I am teh smrt.

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