The National Foundation for the Deaf: Nah

Music's not the same when it's subtitled.
saveyourhearing.org.nz

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Dave Brady
Copywriter: Joe Hawkins
Account Executives: Brad Armstrong, Scott Wallace
Photographer: Meek

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9 comments

Guest's picture
Guest

Campaign would've been better using only text. No need for visuals.

Guest's picture
Guest

I agree

ace85le's picture
ace85le
3939 pencils

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Guest's picture
Guest

all three ads necessary? interesting concept.

munirgee's picture
munirgee
454 pencils

Can anyone explain me the message in short detail? ...plz

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

basicly they mean you shouldn't 'read' music by subtitles but listen it.

they intend to save people from destroying their hearing so I guess they want you to turn down your volume so you don't have to 'read' it at a later moment because your deaf.

confusing message though

munirgee's picture
munirgee
454 pencils

thanks... :)

Guest's picture
Guest

This is much better than the 'look like an ipod campaign' campaign. Good work. A good agency back on form.

Juan Cabral's picture
Juan Cabral
709 pencils

Interesting argument. Uninviting execution.

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And I am not the real Juan Cabral, guys. So sorry for that!

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