The National Foundation for the Deaf: Nah

Music's not the same when it's subtitled.
saveyourhearing.org.nz

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Dave Brady
Copywriter: Joe Hawkins
Account Executives: Brad Armstrong, Scott Wallace
Photographer: Meek

Comments

Guest | Tue, 2009-10-27 20:38

Campaign would've been better using only text. No need for visuals.

Guest | Tue, 2009-10-27 22:45

I agree

354 pencils

Ace Le | Wed, 2009-10-28 00:13

^ Second

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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Guest | Wed, 2009-10-28 02:19

all three ads necessary? interesting concept.

460 pencils

munirgee | Wed, 2009-10-28 02:32

Can anyone explain me the message in short detail? ...plz

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

1851 pencils

www.jackmancer.com | Wed, 2009-10-28 03:29

basicly they mean you shouldn't 'read' music by subtitles but listen it.

they intend to save people from destroying their hearing so I guess they want you to turn down your volume so you don't have to 'read' it at a later moment because your deaf.

confusing message though

460 pencils

munirgee | Wed, 2009-10-28 06:09

thanks... :)

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest | Wed, 2009-10-28 03:28

This is much better than the 'look like an ipod campaign' campaign. Good work. A good agency back on form.

719 pencils

Juan Cabral | Wed, 2009-10-28 04:12

Interesting argument. Uninviting execution.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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