The National Foundation for the Deaf: Nah

Music's not the same when it's subtitled.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Dave Brady
Copywriter: Joe Hawkins
Account Executives: Brad Armstrong, Scott Wallace
Photographer: Meek


Guest's picture

Campaign would've been better using only text. No need for visuals.

Guest's picture

I agree

ace85le's picture
3939 pencils

^ Second


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Guest's picture

all three ads necessary? interesting concept.

munirgee's picture
454 pencils

Can anyone explain me the message in short detail? ...plz

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

basicly they mean you shouldn't 'read' music by subtitles but listen it.

they intend to save people from destroying their hearing so I guess they want you to turn down your volume so you don't have to 'read' it at a later moment because your deaf.

confusing message though

munirgee's picture
454 pencils

thanks... :)

Guest's picture

This is much better than the 'look like an ipod campaign' campaign. Good work. A good agency back on form.

Juan Cabral's picture
Juan Cabral
709 pencils

Interesting argument. Uninviting execution.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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