The Economist: Zoom
Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
Published: September 2008
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23 Comments
What is this? Revival?? Not bad though! back to red...
its a scale for the zoom on a map
Yeap it is. I was questioning about the red bg. I thought all the face of the economist campaign has changed. glad it isnt
this stuff is great. this might be my favorite piece
this stuff is great. this might be my favorite piece
Jealous. This is all so good.
I wonder how much debate there was on whether the Economist logotype should occupy the very final level on the scale, or the one immediately above it?
"But we don't want to imply that there's another level of detail below ours."
"Well, yes, but if we're at the bottom of the scale that might suggest that we're too narrowly focussed on things."
"Hmmm. What about 2 levels up? Too high?"
"Definitely too high."
Christ, why do we do this for a living?
this is so smart. BBDO rulez!!!!
Anyone else think this stuff is incredibly boring? I can't see a lot of pizza-eating, college kids caring about where their mushrooms come from.
i think you're missing the point "crisis"
they're supposed to be brainy/a little dry
The point is getting more readers, not finding new, less-poignant ways to carry on The Economist's tired and bland brand.
To Crisis:
Not everyone went to vocational college.
sucks to be dumber that a pizza box crisis
Hey, not that I entirely agree with Crisis, but they have a good point, you should listen and not get so defensive. Guest member (other one), coincidentally you're not practicing the insight you are preaching in your campaign here.
wow. this stuff is so great. when did BBDO NY start doing work for these guys?
its not my campaign
i don't understand the praise for this, nor the campaign. yea yea it's bbdo ny...
with the exception of the globes ad, i love this stuff. really nice
I don't understand the praise either.
took me a minute, but this is pretty great. nice n simple!
...arms down now
This work is OK, but not half as good as AMW/BBDO's original work for Economist
it's pretty damn close
what if some of those entrepreneur never click on google map?