The Economist: Ostrich

Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
Illustrator: Nick Dewar
Published: September 2008

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29 comments

Guest commenter's picture
Guest commenter

awesome. so cool...

Guest commenter's picture
Guest commenter

I like!

jackblack's picture
jackblack
2230 pencils

nice idea.

Kswizzle's picture
Kswizzle
36 pencils

I saw this in the Philadelphia train station a few weeks ago. It was really cool ... when I showed up in the morning I only saw the head in the ground. Of course, I knew it was an ad ... but for what. Later that day, when I returned, I saw the other poster on the opposite wall.

They had the whole darn station blanketed with Economist ads ... Jerks — Must be nice to have such an huge media buy! Nice work though.

**

Guest commenter's picture
Guest commenter

weakest Economist ad I've ever seen!

Guest commenter's picture
Guest commenter

weakest a ever? i don't thin so. this stuff is amazing. you obviously have awful taste (or you work at AMV)

Guest commenter's picture
Guest commenter

and clearly you work at BBDO....nice to see you standing up for your own work... It's somewhat inspiring!

autoverzekering afsluiten's picture
autoverzekering...

:P

Guest commenter's picture
Guest commenter

weakest ad ever? i don't thin so. this stuff is amazing. you obviously have awful taste (or you work at AMV)

Zeus's picture
Zeus
912 pencils

cool!!!

Guest commenter's picture
Guest commenter

This influx of Economist work is turning what was once, classic, well written, great advertising into scammy student work. Compare this to the brain print, this work is nowhere close.

Rip's picture
Rip

A mí me habría gustado que el primer anuncio estuviera arriba (afuera del salón como outdoor) y el otro abajo (adentro y con la cabeza de la avestruz invertida) tendría más sentido. De cualquier forma es una buena aproximación.

Guest commenter's picture
Guest commenter

A mí me habría gustado que el primer anuncio estuviera arriba (afuera del salón como outdoor) y el otro abajo (adentro y con la cabeza de la avestruz invertida) tendría más sentido. De cualquier forma es una buena aproximación.

Guest commenter's picture
Guest commenter

how is this scammy?

Guest commenter's picture
Guest commenter

wow. jealousy is ugly.

and as far as the stupid "scam-work" comment, go to the philadelphia train station if you'd like to see all of this work plastered all over the place.

Guest commenter's picture
Guest commenter

Why is it scammy? Just because it's a visual concept?? Walk the walk if you think it's fake - contact the client. The stuff is pure Economist at its best.

Guest commenter's picture
Guest commenter

yeah really.... How is this scam?

come on guys. you can't seriously question the quality of this stuff. It's an incredibly impressive bunch of work.
would you really want to see a bunch of new headline ads for these guys?

Guest commenter's picture
Guest commenter

I don't know if this is scam, but this work is really strong. It must have been tempting to just write lines to the existing campaign format. This is something new, fresh and cool for what is a dry-ass publication. I think it's great and I'd LOVE to have this in my portfolio. That said, I prefer Ostrich and Twister over the globes and the other one

Guest commenter's picture
Guest commenter

All this talk about 'would you really want to see lines for these guys?" you know what? Yes, I want to see lines for these guys... better ones. better than any Economist headline ever written. It;s not easy to do... more challenging than thinking up new formulas for "I am smart for reading the economist." The new Economist stuff by AMV blows too.

Guest commenter's picture
Guest commenter

me too. these guys are pretty lucky

Kateter's picture
Kateter
2020 pencils

I hope you're not talking to yourself, dear Guest commenter (not verified).

but this is really great stuff.

hats off to the team.

arvin's picture
arvin
341 pencils

nice idea.

Guest commenter's picture
Guest commenter

You cant compare this work to the previous work, like the ideas billboard etc...this is WEAK!

Guest commenter's picture
Guest commenter

what's the "idea" billboard? and you're right, you can't compare it, because it's a different brief/different country/different audience/etc...
this stuff is great, ESPECIALLY the ostrich

Guest commenter's picture
Guest commenter

some of these comments are so blatantly thinly-veiled slags by AMV. we know guys, you've done great work for a long time. and BBDO'S stuff is right up there. deal with it.

Guest commenter's picture
Guest commenter

what does the line say?

firasbachi's picture
firasbachi
33 pencils

I think it's original...
adore it.

If Yesterday wasn't ours.. tomorrow would be..!

phildesignart's picture
phildesignart
246 pencils

Just short listed at one show. congrats this is really nice.

mockingbird's picture
mockingbird
238 pencils

does the ad mean that the economist is for the ones who believe in facing the real world?

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