The Economist: Hotels

Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Director: Ashidiq Ghazali
Copywriter: Troy Lim

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45 comments

obladis's picture
obladis
298 pencils

WOW. Fucking great. Finally a new ad for the economist.

ivan's picture
ivan

In case you can't see what the hell is going on, these are a bunch of small plastic hotels from Monopoly suggesting you will have great skill in managing business.

Ivan Raszl, admin of AotW

sdeepek's picture
sdeepek
59 pencils

Refreshing idea.

Happiness is nothing more than good health and a bad memory
~ deepak

eshishya's picture
eshishya
12 pencils

sweeet

Grifit's picture
Grifit
17 pencils

This is really good
No words needed
Love it

Este es realmente bueno
Ni siquiera necesitaron palabras
me encanta

THE NICE CATCHER's picture
THE NICE CATCHER
8 pencils

NICE!

adverbadger's picture
adverbadger
40 pencils

phenomenal

BigBrother's picture
BigBrother
94 pencils

me likey.

krautland's picture
krautland
3204 pencils

I worked on the economist once and I did not think of that.
jealous? you bet. this is way cool.

Temple's picture
Temple
9621 pencils

Excellent. And 9 comments so far without even one irritating "done before". Pray it has not been done before.

Bundy Agency's picture
Bundy Agency
597 pencils

Super grouse
i love the good stuff

j4son's picture
j4son
266 pencils

done before:) kidding...love it.

Ant's picture
Ant
64 pencils

yellow pencil material

Wheelspin's picture
Wheelspin
44 pencils

noooooooo... me want my name also on the credits.. jealous as hell.

Rog's picture
Rog
6094 pencils

Go directly to Cannes.

>>>> That's not an ad. THIS is an ad.

eric yu's picture
eric yu
4 pencils

what's the idea? what is this mean?

Brainsugar's picture
Brainsugar
1580 pencils

Read the comments before asking questions. Ivan explained it.
And you posted two times...

gmint7's picture
gmint7
2685 pencils

:::J:::

this shows how people never read...

.. copywriters.. brace yourselves

:::J:::

eric yu's picture
eric yu
4 pencils

I don's know what's meaning of this
who explain this?

MilesAhead's picture
MilesAhead
71 pencils

just great

everartz's picture
everartz
7611 pencils

arent these the monopoly game hotel plastics? if yes i think they are trying to relate it to the business sector management, maybe... its good anyway...
--
Everartz

| Everartz |

gmint7's picture
gmint7
2685 pencils

:::J:::

congrats to copywriter!!

:::J:::

sodomy's picture
sodomy
262 pencils

Can you tell me what is economist. I don't know this brand ^^.

step 1 step 2's picture
step 1 step 2
38 pencils

The next big thing. Congratulations.

barbe's picture
barbe
102 pencils

Well done!

alialli's picture
alialli
211 pencils

Good job, I wish if somehow the hotel figure was a little more clearer.

SaraShelton's picture
SaraShelton
4 pencils

This is great.

Lerastaschtroumpf's picture
Lerastaschtroumpf
23 pencils

Great idea but very very difficoult to understand.

Wordnerd's picture
Wordnerd
6662 pencils

ok, i'll risk to enrage the mob:
this does not compare to the older economist ads. this is just boasting and so overexagerated, it totally lacks the style of the brand. i don't think it is smart either. now kill me

Saatchi Makak's picture
Saatchi Makak
248 pencils

Comment by awardless fatso (above).

Saatchi Makak's picture
Saatchi Makak
248 pencils

Like it.

R. Rinaldi's picture
R. Rinaldi
686 pencils

No

yun siang orangutan's picture
yun siang orangutan
298 pencils

A bit tiring.

Calibarak's picture
Calibarak
302 pencils

Looks good to me.

neil makak's picture
neil makak
30 pencils

Great work, Todd.

jenm's picture
jenm
40 pencils

that's amazing !

samuelcarlos's picture
samuelcarlos
110 pencils

Ok i saw two things, little monopoly houses, as well as the grain of a carpet. I suppose in this instance a hotel carpet. Lovely

mansoor khan's picture
mansoor khan
35 pencils

amazing

plamenogn's picture
plamenogn
59 pencils

Simple and soooo great! :)
Well done colleagues! ;)

Guest commenter's picture
Guest commenter

Great idea. Great client. Greetings from Switzerland, Geri

Benedict Mortimer's picture
Benedict Mortimer

all ur hotel are belong to economist

Guest's picture
Guest

How are you. You don't stop laughing because you grow old. You grow old because you stop laughing.
I am from Vietnam and too bad know English, give true I wrote the following sentence: "Own a flea bamboo fly rod, crafted by hand in our manchester, vermont rod shop for only."

Thanks for the help :-(, Chava.

cp's picture
cp
354 pencils

passable as long as the linkage to monopoly is recognizable

Guest's picture
Guest

Great only after the explanation. It's really hard to decode it, so I don't think that it had really worked

LeroyChristian's picture
LeroyChristian
392 pencils

love it

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