The Economist: Hotels

The Economist: Hotels

Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Director: Ashidiq Ghazali
Copywriter: Troy Lim

Average: 7.9 (24 votes)

Comments

WOW. Fucking great. Finally a new ad for the economist.

ivan's picture

In case you can't see what the hell is going on, these are a bunch of small plastic hotels from Monopoly suggesting you will have great skill in managing business.

sdeepek's picture

Refreshing idea.

Happiness is nothing more than good health and a bad memory
~ deepak

sweeet

Grifit's picture

This is really good
No words needed
Love it

Este es realmente bueno
Ni siquiera necesitaron palabras
me encanta
_____________________________________________________

Hasta cagar es un arte.

NICE!

phenomenal

me likey.

I worked on the economist once and I did not think of that.
jealous? you bet. this is way cool.

Excellent. And 9 comments so far without even one irritating "done before". Pray it has not been done before.

Super grouse
i love the good stuff

-SCRATCH 'N' SNIFF

done before:) kidding...love it.

yellow pencil material

noooooooo... me want my name also on the credits.. jealous as hell.

Go directly to Cannes.

>>>> That's not an ad. THIS is an ad.

what's the idea? what is this mean?

Read the comments before asking questions. Ivan explained it.
And you posted two times...
--
One day there will be a marvelous signature here. For the moment there is this.

gmint7's picture

:::J:::

this shows how people never read...

.. copywriters.. brace yourselves

I don's know what's meaning of this
who explain this?

just great

everartz's picture

arent these the monopoly game hotel plastics? if yes i think they are trying to relate it to the business sector management, maybe... its good anyway...
--
Everartz

gmint7's picture

:::J:::

congrats to copywriter!!

Can you tell me what is economist. I don't know this brand ^^.

The next big thing. Congratulations.

Well done!

Good job, I wish if somehow the hotel figure was a little more clearer.

This is great.

Great idea but very very difficoult to understand.

ok, i'll risk to enrage the mob:
this does not compare to the older economist ads. this is just boasting and so overexagerated, it totally lacks the style of the brand. i don't think it is smart either. now kill me

Comment by awardless fatso (above).

Like it.

No

A bit tiring.

Looks good to me.

Great work, Todd.