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The Economist: Hotels

The Economist: Hotels
Your rating: None Average: 7.8 (36 votes)

Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Director: Ashidiq Ghazali
Copywriter: Troy Lim

Comments

obladis's picture 293 pencils

WOW. Fucking great. Finally a new ad for the economist.

ivan's picture

In case you can't see what the hell is going on, these are a bunch of small plastic hotels from Monopoly suggesting you will have great skill in managing business.

sdeepek's picture 17 pencils

Refreshing idea.

Happiness is nothing more than good health and a bad memory
~ deepak

eshishya's picture 12 pencils

sweeet

Grifit's picture 17 pencils

This is really good
No words needed
Love it

Este es realmente bueno
Ni siquiera necesitaron palabras
me encanta

_____________________________________________________

Hasta cagar es un arte.

THE NICE CATCHER's picture 8 pencils

NICE!

adverbadger's picture 40 pencils

phenomenal

BigBrother's picture 94 pencils

me likey.

krautland's picture 2465 pencils

I worked on the economist once and I did not think of that.
jealous? you bet. this is way cool.

Temple's picture 213 pencils

Excellent. And 9 comments so far without even one irritating "done before". Pray it has not been done before.

TSW's picture 540 pencils

Super grouse
i love the good stuff

-SCRATCH 'N' SNIFF

j4son's picture 255 pencils

done before:) kidding...love it.

Ant's picture 64 pencils

yellow pencil material

Wheelspin's picture 44 pencils

noooooooo... me want my name also on the credits.. jealous as hell.

Rog's picture 6110 pencils

Go directly to Cannes.

>>>> That's not an ad. THIS is an ad.

eric yu's picture 4 pencils

what's the idea? what is this mean?

Brainsugar's picture 991 pencils

Read the comments before asking questions. Ivan explained it.
And you posted two times...

gmint7's picture 2084 pencils

:::J:::

this shows how people never read...

.. copywriters.. brace yourselves

:::J:::

eric yu's picture 4 pencils

I don's know what's meaning of this
who explain this?

MilesAhead's picture 71 pencils

just great

everartz's picture 5344 pencils

arent these the monopoly game hotel plastics? if yes i think they are trying to relate it to the business sector management, maybe... its good anyway...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

gmint7's picture 2084 pencils

:::J:::

congrats to copywriter!!

:::J:::

sodomy's picture 266 pencils

Can you tell me what is economist. I don't know this brand ^^.

step 1 step 2's picture 38 pencils

The next big thing. Congratulations.

barbe's picture 80 pencils

Well done!

alialli's picture 211 pencils

Good job, I wish if somehow the hotel figure was a little more clearer.

SaraShelton's picture 4 pencils

This is great.

Lerastaschtroumpf's picture 23 pencils

Great idea but very very difficoult to understand.

Wordnerd's picture 5288 pencils

ok, i'll risk to enrage the mob:
this does not compare to the older economist ads. this is just boasting and so overexagerated, it totally lacks the style of the brand. i don't think it is smart either. now kill me

Saatchi Makak's picture 248 pencils

Comment by awardless fatso (above).

Saatchi Makak's picture 248 pencils

Like it.

R. Rinaldi's picture 686 pencils

No

yun siang orangutan's picture 298 pencils

A bit tiring.

Calibarak's picture 302 pencils

Looks good to me.

neil makak's picture 30 pencils

Great work, Todd.

jenm's picture 40 pencils

that's amazing !

samuelcarlos's picture 110 pencils

Ok i saw two things, little monopoly houses, as well as the grain of a carpet. I suppose in this instance a hotel carpet. Lovely

mansoor khan's picture 35 pencils

amazing

plamenogn's picture 50 pencils

Simple and soooo great! :)
Well done colleagues! ;)

Guest commenter's picture

Great idea. Great client. Greetings from Switzerland, Geri

Benedict Mortimer's picture

all ur hotel are belong to economist

Guest's picture
4

How are you. You don't stop laughing because you grow old. You grow old because you stop laughing.
I am from Vietnam and too bad know English, give true I wrote the following sentence: "Own a flea bamboo fly rod, crafted by hand in our manchester, vermont rod shop for only."

Thanks for the help :-(, Chava.

cp's picture 354 pencils

passable as long as the linkage to monopoly is recognizable

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