Advertisement
Published/Aired: 
January 2017
Description: 

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Managing Director: Annette Piilgaard
Art Directors: Sebastian Hartboel, Peter Conlan
Copywriter: Mikkel Jønsson
Illustrator: Rasmus Lundsteen
Finalization: Mette Pedersen
Additional Credits: Marie Christine Frederiksen, Cecilie, Jelstrup Larsen

Comments (3)

Log in or register to post comments

Highest Rated

Gabriel Gray's picture
Gabriel Gray
Activity Score 117

The graphics are way to messy for it to make any sense.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3515

Pretty direct

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19371

Fun idea, just don't know if people will have time or enough distance from the bus to make the connection.

Gabriel Gray's picture
Gabriel Gray
Activity Score 117

The graphics are way to messy for it to make any sense.

Advertisement