The Clarendon: Clarendon Film Club, 3

Movie Night Weds 8pm

Our local pub are running a film club, so we volunteered to create a few posters to promote it and a few others volunteered to help us out!

Advertising Agency: Big Communications, London, UK
Creative Director: Billy Mawhinney
Art Director: Tim Jones
Copywriter: James Cross
Designer: Duncan Bancroft
Photographer: Matt Bird
Published: February 2013


morse's picture
16638 pencils

This is really nice! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Picky1's picture
215 pencils

Lol. I can't help myself, I'm laughing. Not because it's funny, but only because it's so ooooold. When I started in advertising, a long time ago, it was already a tired trick to mix two things/two different universes like they did (movie theater seats in a bar, or beers sold like ice cream and sweets in a cinema), or to use a visual analogy like they did here in their first ad (a beer shown like if it were pop corn...). Been done and done and done.

jamesplcross's picture
157 pencils

I'm sorry you feel that way. Have you ever posted any work?

Picky1's picture
215 pencils

Yes I have, James. I've been working in advertising for quite a long time and I have won a lot of awards (at Cannes, D&AD, Clios, One Show, Eurobest, Andys, NY ADC and so on). I'm not a rookie. That's why I can tell you that your campaign is not fresh. I'm sorry but it's true. Work harder and improve your ad culture, I'll be glad to congratulate you next time.

jamesplcross's picture
157 pencils

Well done, but you don't have to be so defensive. Where's your work? I'd love to see.

Meredith Singh's picture
Meredith Singh
409 pencils

I agree that the visual pun is a tired formula.

bate_palmas's picture
1479 pencils

I think it's cool

cvchitale's picture
1404 pencils of the three

alausa's picture
1426 pencils


john ler's picture
john ler
667 pencils

Is it a recruitment ad for an Art Director. That's what the foam seems to say...

kleenex's picture
36288 pencils

I like the idea.

Fotzki_t's picture
10 pencils

nice idea

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