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The Natural Billboard

Published/Aired: 
October 2013
Description: 

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks.

Advertising Agency: Saatchi & Saatchi X, Dubai, UAE
Creative Director: Colman Shiel
Art Directors / Copywriter: Keith Lawler, Colman Shiel

Comments (4)

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Highest Rated

Tahaab.Rais's picture
Tahaab.Rais
Activity Score 191

Cool and clever! And being in Dubai, have seen it because of its location. Real and legit. I wish people knew this was repurposed; a lot of people in this city and region don't understand. Doesn't take away from the idea though which deserves a thumbs up!

morse's picture
morse
Activity Score 17364

Great idea. Hope people understood and appreciated it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keithlawler's picture
keithlawler
Activity Score 8

Cheers Morse.

kleenex's picture
kleenex
Activity Score 43505

solid idea.

Tahaab.Rais's picture
Tahaab.Rais
Activity Score 191

Cool and clever! And being in Dubai, have seen it because of its location. Real and legit. I wish people knew this was repurposed; a lot of people in this city and region don't understand. Doesn't take away from the idea though which deserves a thumbs up!

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