The Change Initiative: The Natural Billboard

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks.

Advertising Agency: Saatchi & Saatchi X, Dubai, UAE
Creative Director: Colman Shiel
Art Directors / Copywriter: Keith Lawler, Colman Shiel
Published: October 2013

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morse's picture
16049 pencils

Great idea. Hope people understood and appreciated it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keithlawler's picture
8 pencils

Cheers Morse.

kleenex's picture
30048 pencils

solid idea.

Tahaab.Rais's picture
186 pencils

Cool and clever! And being in Dubai, have seen it because of its location. Real and legit. I wish people knew this was repurposed; a lot of people in this city and region don't understand. Doesn't take away from the idea though which deserves a thumbs up!

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