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The Change Initiative: The Natural Billboard

How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks.

Advertising Agency: Saatchi & Saatchi X, Dubai, UAE
Creative Director: Colman Shiel
Art Directors / Copywriter: Keith Lawler, Colman Shiel
Published: October 2013

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4 comments

morse's picture
morse
16049 pencils

Great idea. Hope people understood and appreciated it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keithlawler's picture
keithlawler
8 pencils

Cheers Morse.

kleenex's picture
kleenex
30048 pencils

solid idea.

Tahaab.Rais's picture
Tahaab.Rais
186 pencils

Cool and clever! And being in Dubai, have seen it because of its location. Real and legit. I wish people knew this was repurposed; a lot of people in this city and region don't understand. Doesn't take away from the idea though which deserves a thumbs up!

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