The California Lottery / Powerball: Moon landing

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang

4 comments

salil.sharma's picture
salil.sharma
2414 pencils

excellent

Roger Keynes's picture
Roger Keynes
5498 pencils

Even if I had 30,000 NASA boffins picking my lottery numbers, I find this hard to believe.

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Diplodokus's picture
Diplodokus
1810 pencils

Done!

adadict's picture
adadict
49 pencils

I think the campaign would have worked If they had shown events were luck was actually involved. Going to the moon was the result of years of work, not luck.

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