The California Lottery, Powerball: Football team

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang

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8 comments

andylefty's picture
andylefty
4533 pencils

Maybe this connects with Americans, not me really.

Shawali's picture
Shawali
8385 pencils

You don't have to be American to get it. It's a pretty cool insight.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

andylefty's picture
andylefty
4533 pencils

Love that poster you made. More students need to see and believe it.

DAS_13's picture
DAS_13
152 pencils

Best piece in the whole campaign.

morse's picture
morse
15028 pencils

I agree. This one works great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

Clunky as all fcuk.

Will Think for Salary

the_lizard_king's picture
the_lizard_king
1259 pencils

Loved the ads. Great copy!

And then GOD said...
Let there be creativity!!!

someguy's picture
someguy
540 pencils

With this many comments for just a headline, it must be pretty good.

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