The California Lottery, Powerball: Berlin Wall

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang

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5 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice thought... but isn't clicking with me.

Will Think for Salary

Darryl Linington's picture
Darryl Linington
4 pencils

Needs more copy, just like the others...

Believe...
In the impossible
that one ball can make it possible

Please note: Copy may not be used without my permission thanks.

kleenex's picture
kleenex
26978 pencils

This does not sell the product.

adadict's picture
adadict
49 pencils

I see the fall of the Berlin Wall as a product of an effort done by many people. It didn't come down by chance, but as result of a sustained fight against a system. think the campaign would have worked If they had shown events were luck was actually involved.

Klara K.'s picture
Klara K.
2695 pencils

Very unclear message.

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