The Bethanie Group: Tyres... Baldy
Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Art Director / Copywriter: Garry Horner
Art Director: Craig Buchanan
Account Director: Taryn Payne
Planner: Shane Murphy
Photographer: Allan Myles


3 comments
nice idea!
I m wondering why it is being arranged like this? A bit ironic compared to human skin. Young skin have a smooth texture unlike the old one with freckles.
it just said stay young. as in a younger looking tire