Nicolas Sarkozy

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Outdoors in Copenhagen Aiport greet leaders, politicians and journalists after they have landed.

Advertising Agency: Arc Communications, UK
Concept/Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
Airport photos: ©Christian Aslund/Greenpeace


Pedestrian's picture
492 pencils

10 of the same ad. Couldn't we have just stuck with one? Or better yet, zero?

matks's picture
476 pencils

Don't agree. Good to see all the leaders, not just one. Copies could refer to leaders' speeches. But anyway, it's a good campaign, timing is perfect, media is well planned, the whole action is visible and clear. I've seen it on the TV news today. Good job.

morse's picture
16752 pencils

I agree. Part of the idea is that they have to act all together.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture
J Designer
2420 pencils

A diffrent copy for each one would have made the ad's seam more fresh.

The Lion's picture
The Lion
122 pencils

The aging technique is good.

agungsatria's picture
27 pencils

this is not only about the visual, it's about a Critic to these leaders who apparently maybe will not attend the Climate Change Deal on Copenhagen on December 15th, i think it's a nice campaign.. tcktcktcktck, and have powerful message about the tcktcktcktck movement it self..


second_creator's picture
754 pencils

i'm sorry too


Notorious's picture
632 pencils

you have to be old to participate

outsmart me, if you can

szkwadrat's picture
210 pencils

nice idea.

bobby666's picture
1460 pencils

simple idea. powerful communication.

pulchinela's picture
1160 pencils

leaders will see it.

Wordnerd's picture
6658 pencils

now thats the spirit! pure optimism ;)

but seriously. i doubt it is clever to show the guys just older. it has a touch of 'ok, we didn't do it - but we managed to get along anyway.'
wearing a suit and all

kgeiger's picture
7230 pencils

I unfortunately feel that the creativity of this series falls completely flat in the face of the relevant media choice as well as the sheer gravity of the event at hand. So I guess I'm sorry too. Really sorry.

Migzter13's picture
973 pencils

Nice. Hey, 2020? I don't think we're even here anymore to make that sorry at that time.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Reality Check's picture
Reality Check
2123 pencils

Yet the campaign, against my wishes, left me unmoved.

silvi's picture
4172 pencils

This campaign is in every newspaper ant tv channel. I think is brilliant and direct to the point.

Emanresu's picture
2150 pencils

It is also currently on the front page of Yahoo! Meanwhile, Adsoftheworld will remain split on "ground breaking concept" and "simple, yet effective."

Pedestrian's picture
492 pencils

I don't see what's so brilliant about it. Take political figures, make them look old, and give us the same quote from 2020 over and over again? At best it's average...and in reality, there's no idea.

mattlittlegym's picture
342 pencils

I agree. Average at best. Didn't get that they were older at first. Didn't need several of these. And the message is bogus. Money making movement.

majx20's picture
58 pencils

good call for action... "before its too late" approach... not a new idea though but good

wildbore's picture
749 pencils

spot on. well done guys!

willy wonka's picture
willy wonka
137 pencils

very nice, good work!!

pencilreturns's picture
99 pencils

Looks like is trying to convince the political leaders..who don't give a damn about 2020..Sure, they will say sorry in some interview..does not make any fresh argument...relies on common people's hatred against political leaders

yvancg's picture
222 pencils

Sarko would never say he is sorry, this is pure science fiction

Yvan C. Goudard | Brand Manager | Froggystyle
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