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Do more every second

Agency: 
Published/Aired: 
December 2009
Description: 

Do more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.

Do more every second

Advertising Agency: Draftfcb + Ulka, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar

Comments (17)

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Highest Rated

PurpleHaze's picture
PurpleHaze
Activity Score 53

Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...

D Jaaaaaaaaaaaz's picture
D Jaaaaaaaaaaaz
Activity Score 14

Docomo has done a path breaking advertising and this one is best in the series. The idea will surely capture the audience's attention. good going...hope to see many more out of the box ideas from you

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navkriti's picture
navkriti
Activity Score 77

Good Work. To the brief. Good to see some genuine work...

morse's picture
morse
Activity Score 17508

I really like it. It's simple and good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bhavik's picture
Bhavik
Activity Score 13

NIce ...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's good. And it's fake.

AXAY555's picture
AXAY555
Activity Score 582

And makes u think that its fake?

beesting's picture
beesting
Activity Score 220

i don't get a thing out of it... sorry!

pitted prunes's picture
pitted prunes
Activity Score 216

am i missing something?

Osama Nofal's picture
Osama Nofal
Activity Score 209

Trying a new habit

rpawaskar's picture
rpawaskar
Activity Score 18

:)

creativebom's picture
creativebom
Activity Score 20

Brilliant.....Great job from chax and team.

lalgkrishnars's picture
lalgkrishnars
Activity Score 8

really nice

syrus's picture
syrus
Activity Score 3

great idea defnetly attracts viewers.

crystsymond's picture
crystsymond
Activity Score 17

simple and good. should be effective communication. great work.

Vinod's picture
Vinod
Activity Score 22

Very nice...... chaaa gaya

raavigeorgian's picture
raavigeorgian
Activity Score 2444

can't get it...

PurpleHaze's picture
PurpleHaze
Activity Score 53

Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...

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