Tata / DoCoMo: Do more every second

Do more every second

Do more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.

Advertising Agency: Draftfcb + Ulka, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar

December 2009


D Jaaaaaaaaaaaz's picture
D Jaaaaaaaaaaaz
14 pencils

Docomo has done a path breaking advertising and this one is best in the series. The idea will surely capture the audience's attention. good going...hope to see many more out of the box ideas from you

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navkriti's picture
77 pencils

Good Work. To the brief. Good to see some genuine work...

morse's picture
17103 pencils

I really like it. It's simple and good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bhavik's picture
13 pencils

NIce ...

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's good. And it's fake.

AXAY555's picture
582 pencils

And makes u think that its fake?

beesting's picture
220 pencils

i don't get a thing out of it... sorry!

pitted prunes's picture
pitted prunes
216 pencils

am i missing something?

Osama Nofal's picture
Osama Nofal
209 pencils

Trying a new habit

rpawaskar's picture
18 pencils


creativebom's picture
20 pencils

Brilliant.....Great job from chax and team.

lalgkrishnars's picture
8 pencils

really nice

syrus's picture
3 pencils

great idea defnetly attracts viewers.

crystsymond's picture
17 pencils

simple and good. should be effective communication. great work.

Vinod's picture
22 pencils

Very nice...... chaaa gaya

raavigeorgian's picture
2444 pencils

can't get it...

PurpleHaze's picture
53 pencils

Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...

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