Tata DoCoMo: Do more every second
Do more every second
Do more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.
Advertising Agency: Draftfcb + Ulka, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar
Published: December 2009
18 Comments
Docomo has done a path breaking advertising and this one is best in the series. The idea will surely capture the audience's attention. good going...hope to see many more out of the box ideas from you
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Good Work. To the brief. Good to see some genuine work...
I really like it. It's simple and good.
What hath God wrought
NIce ...
It's good. And it's fake.
http://jackmancer.com/
http://twitter.com/jackmancer/
And makes u think that its fake?
i don't get a thing out of it... sorry!
keep the good work rolling!!!
am i missing something?
watch the new identity
http://brandingbook.blogspot.com/2009/12/new-india-cellular-provider-g...
:)
Brilliant.....Great job from chax and team.
really nice
great idea defnetly attracts viewers.
all i can see is stop every second. an ad must be easy to grab. i don't get it plus i think it's boring.
simple and good. should be effective communication. great work.
Very nice...... chaaa gaya
can't get it...
Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...
*BendingTheTwisted*