Tata DoCoMo: Do more every second

Tata DoCoMo: Do more every second
Average: 8 (74 votes)

Do more every second

Do more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.

Advertising Agency: Draftfcb + Ulka, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar
Published: December 2009

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17 comments

D Jaaaaaaaaaaaz's picture
14 pencils
D JaaaaaaaaaaazTuesday, December 29, 2009 - 01:02

Docomo has done a path breaking advertising and this one is best in the series. The idea will surely capture the audience's attention. good going...hope to see many more out of the box ideas from you

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navkriti's picture
79 pencils
navkritiMonday, December 21, 2009 - 04:28

Good Work. To the brief. Good to see some genuine work...

morse's picture
11495 pencils
morseMonday, December 21, 2009 - 05:10

I really like it. It's simple and good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bhavik's picture
13 pencils
BhavikMonday, December 21, 2009 - 07:14

NIce ...

Jaap Grolleman's picture
6928 pencils
Jaap GrollemanMonday, December 21, 2009 - 08:05

It's good. And it's fake.

http://jackmancer.com/
http://twitter.com/jackmancer/

AXAY555's picture
574 pencils
AXAY555Wednesday, January 20, 2010 - 10:45

And makes u think that its fake?

beesting's picture
220 pencils
beestingMonday, December 21, 2009 - 09:04

i don't get a thing out of it... sorry!

pitted prunes's picture
218 pencils
pitted prunesTuesday, December 22, 2009 - 02:25

am i missing something?

Osama Nofal's picture
196 pencils
Osama NofalTuesday, December 22, 2009 - 04:14

watch the new identity
http://brandingbook.blogspot.com/2009/12/new-india-cellular-provider-g...

Regards,
Osama Nofal

rpawaskar's picture
18 pencils
rpawaskarWednesday, December 23, 2009 - 00:45

:)

creativebom's picture
22 pencils
creativebomWednesday, December 23, 2009 - 01:28

Brilliant.....Great job from chax and team.

lalgkrishnars's picture
8 pencils
lalgkrishnarsWednesday, December 23, 2009 - 01:42

really nice

syrus's picture
3 pencils
syrusWednesday, December 23, 2009 - 04:19

great idea defnetly attracts viewers.

crystsymond's picture
17 pencils
crystsymondTuesday, February 2, 2010 - 10:50

simple and good. should be effective communication. great work.

Vinod's picture
22 pencils
VinodThursday, February 11, 2010 - 01:09

Very nice...... chaaa gaya

raavigeorgian's picture
2450 pencils
raavigeorgianThursday, March 18, 2010 - 10:23

can't get it...

PurpleHaze's picture
53 pencils
PurpleHazeThursday, September 16, 2010 - 04:03

Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...