Tata DoCoMo: Do more every second

Do more every second

Do more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.

Advertising Agency: Draftfcb + Ulka, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar
Published: December 2009

Related videos by Shutterstock

17 comments

D Jaaaaaaaaaaaz's picture
D Jaaaaaaaaaaaz
14 pencils

Docomo has done a path breaking advertising and this one is best in the series. The idea will surely capture the audience's attention. good going...hope to see many more out of the box ideas from you

ijv v mvj jmvmj mxvj g;df v;mmv nvnfjwejfp

navkriti's picture
navkriti
77 pencils

Good Work. To the brief. Good to see some genuine work...

morse's picture
morse
15439 pencils

I really like it. It's simple and good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bhavik's picture
Bhavik
13 pencils

NIce ...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's good. And it's fake.

AXAY555's picture
AXAY555
578 pencils

And makes u think that its fake?

beesting's picture
beesting
220 pencils

i don't get a thing out of it... sorry!

pitted prunes's picture
pitted prunes
216 pencils

am i missing something?

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

rpawaskar's picture
rpawaskar
18 pencils

:)

creativebom's picture
creativebom
20 pencils

Brilliant.....Great job from chax and team.

lalgkrishnars's picture
lalgkrishnars
8 pencils

really nice

syrus's picture
syrus
3 pencils

great idea defnetly attracts viewers.

crystsymond's picture
crystsymond
17 pencils

simple and good. should be effective communication. great work.

Vinod's picture
Vinod
22 pencils

Very nice...... chaaa gaya

raavigeorgian's picture
raavigeorgian
2444 pencils

can't get it...

PurpleHaze's picture
PurpleHaze
53 pencils

Simple yet innovative...
love it Romeen...can't wait to see what you do at Everest...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments