Target: Kaleidoscopic Fashion Spectacular

Check out the video as well: http://www.youtube.com/watch?v=9H7J4FywkXE

Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

Advertising Agency: Mother, New York, USA