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Kaleidoscopic Fashion Spectacular

Agency: 
Published/Aired: 
June 2011
10457
Description: 

Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

Outdoor advertisment created by Mother, United States for Target, within the category: Retail Services.

Check out the video as well: http://www.youtube.com/watch?v=9H7J4FywkXE
Advertising Agency: http://www.mothernewyork.com/">Mother, New York, USA

Comments (5)

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Highest Rated

Mytwocents's picture
Mytwocents
Activity Score 285

Innovative in this tough category. Great job.

cognitive's picture
cognitive
Activity Score 167

cool!

Reality Check's picture
Reality Check
Activity Score 2539

Although ridiculously impossible to see and appreciate the actual fashion on display, this kaleidoscopic event restores my faith in advertising's ability to engage and enchant with endless invention and eye-popping style.

atb2005's picture
atb2005
Activity Score 13557

There was no fashion whatsoever. You can't even see it in the video, let alone in person. There have been a lot more engaging, eye popping inventions done before. I am talking about various projection mapping installations. Nevertheless, the campaign results are impressive (maybe a little exaggerated?)

ps: Since when is Target known for fashion?

purshotham's picture
purshotham
Activity Score 457

Lot of hard-work...

Mytwocents's picture
Mytwocents
Activity Score 285

Innovative in this tough category. Great job.

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