Target: Kaleidoscopic Fashion Spectacular

Check out the video as well: http://www.youtube.com/watch?v=9H7J4FywkXE

Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

Advertising Agency: Mother, New York, USA

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5 comments

cognitive's picture
cognitive
134 pencils

cool!

Reality Check's picture
Reality Check
1793 pencils

Although ridiculously impossible to see and appreciate the actual fashion on display, this kaleidoscopic event restores my faith in advertising's ability to engage and enchant with endless invention and eye-popping style.

atb2005's picture
atb2005
13567 pencils

There was no fashion whatsoever. You can't even see it in the video, let alone in person. There have been a lot more engaging, eye popping inventions done before. I am talking about various projection mapping installations. Nevertheless, the campaign results are impressive (maybe a little exaggerated?)

ps: Since when is Target known for fashion?

purshotham's picture
purshotham
455 pencils

Lot of hard-work...

Mytwocents's picture
Mytwocents
174 pencils

Innovative in this tough category. Great job.

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