36 comments

Texnartist's picture
Texnartist
225 pencils

Never been done - contrast a Bible with something for shock value – creative Genius. Why don't you use another Holy book? Why is it always the Bible?

You'd get your head cut off.

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ivan's picture
ivan

It's the most popular book, that's why.

dthlb72's picture
dthlb72
545 pencils

sure go to hell! hehe...

Texnartist's picture
Texnartist
225 pencils

I am not sure what your comment means? Are you saying that even though the Bible teaches that every person will one day stand before God and give an account of their life which will result in Heaven or Hell - despite that message the Bible remains the most popular book in the world - ever published

or are you just laughing because it talks about hell?

?

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whitespace's picture
whitespace
1953 pencils

probably because it's now culturally acceptable to bash Christians, but not so fashionable to bash Muslims.

just sayin'.

jai hind's picture
jai hind
356 pencils

probably because culturally christians kill muslims, so they need not bash them

jai hind
art director

Texnartist's picture
Texnartist
225 pencils

Right, that is what I see when I turn on the TV - Christian suicide bombers blowing themselves up around the world - Killing innocent people for the Love of God. Thanks for clearing that up.

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yojimbo's picture
yojimbo
58 pencils

yeah.
and in return, muslims invade their countries and teach them how to live while getting their resources for the good of mankind.

seba-romero's picture
seba-romero
37 pencils

haha... brillant!

Texnartist's picture
Texnartist
225 pencils

Interesting point, except that there is nothing Christian about the American government.

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stitchy's picture
stitchy
779 pencils

they have their wars there n u guys want urs here?
n using any holy book next 2 a dildo s wrong, shocking and unacceptable...
spare urslef the wounds n smile...

sneakyhands's picture
sneakyhands
1857 pencils

i could care less what you guys were talking about, but i started layer #7!!!

SeanMartin's picture
SeanMartin

Get yer xenophobic head out of yer butt and *think* a bit, huh? The target market is overwhelmingly Christian, not Muslim, so sorry, but if you're using *any* holy book for shock value, wouldnt it be the one used by the *majority* of your proposed readership?

I mean, please, spare me the "theyre bashing Christians!" crap. It wont fly here, sorry.

Texnartist's picture
Texnartist
225 pencils

Sean,

I never said anything about Christian Bashing. I do get sick of cliques. Show me one instance of another Holy Book on this website being thrown into a negative light.

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SeanMartin's picture
SeanMartin

You didnt. Whitespace did (see his post at the top of this mini-thread), which is what I was replying to. If I were replying to you, my message would have been indented under yours.

Texnartist's picture
Texnartist
225 pencils

Show me one instance on this site of another holy book being cast in a negative light.

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Rafael Lago's picture
Rafael Lago
34 pencils

Please don't! I would like to watch a bit more of the jihad here (or crusade if you please).

Just a sample of how religion can move the fools to holy wars. Considering we're all "creatives", imagine what could be done with some simpler minds.

Grrrr's picture
Grrrr
1963 pencils

What's overwhelming for me is a complete disregard of things people value as holy for so called "shocking value". Is "shock value" a category in Cannes? It's simple lack of respect and bad taste we creatives demonstrate to the public and that's bad.

sneakyhands's picture
sneakyhands
1857 pencils

for a sex toy taboo and kink are fine. it may be naughty, but doesn't that just make you want to spank it?

Johan Nerman's picture
Johan Nerman
54 pencils

Complete bullshit. Sane and level-headed people should be able to take some mockery about their lifestyle, and if they're not, that's their flaw.

Grrrr's picture
Grrrr
1963 pencils

I guess the so called sane people's "level" is not very high, then... Sane people mock themselves to death.

Johan Nerman's picture
Johan Nerman
54 pencils

Wrong. There are more muslims than christians in Sweden. In fact, we hardly have any christians at all.

I think this ad would have been much more daring (hence better) with the Koran. Much since the political correctness of bashing christians is just too tiresome.

Johan Nerman's picture
Johan Nerman
54 pencils

Aaah.

khalsain's picture
khalsain
266 pencils

This whole campaign is for shock value--it looks like a women's mag with the visuals(very much created to create a stir) depicting the issues concerning them.It does the job well

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

ok, i get it... except for the framed cow.

Texnartist's picture
Texnartist
225 pencils

Well, I wonder what the pink trim stands for? Take a guess.

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sneakyhands's picture
sneakyhands
1857 pencils

labia minora -- or what i like to call 'the target'

jomo's picture
jomo
62 pencils

I like.

seba-romero's picture
seba-romero
37 pencils

Mmm...

dazza's picture
dazza
4 pencils

the purple thing looks like a vibrator.. lolz

i am zero's picture
i am zero
142 pencils

it is one...

otherwise what do u think is the reason, that people are commenting more on 'bible n purple thing' than the ad n concept...

;)

pashya is zero

Wordnerd's picture
Wordnerd
6688 pencils

THIS campagn is supposed have a shock value? yeah it might definately offend some grannies. at least until they see the next kid chewing gum

control C's picture
control C
108 pencils

The really importat problem here is that they are promoting masturbation with holly books... thats why is next to a dildo and they are inside a leather zippered vagina... c'mon people focus on the ad... dont make a big deal out of this... is just an ad... a pretty disturbing one... luckly it wasnt a man's magazine

whitespace's picture
whitespace
1953 pencils

"probably because it's now culturally acceptable to bash Christians, but not so fashionable to bash Muslims.

just sayin'."

okay, seeing how this kicked up quite a fuss, let me just qualify why I said that.

On Christian bashing being fashionable:
Look at the mainstream US media (yes I know the ad is swede), and look at how much media is anti-Christian. "Jesus" as a name became an acceptable swear word, and self-proclaimed Antichrist superstar Marilyn Manson albums hit the Billboard charts because people buy his album. People can be openly abusive of Christianity and get cheers or a standing ovation. Look at the number of ads even on this site and you'll find work that's not so flattering (Last Supper Spoof, nuns having a wild time, etc).

On Muslim bashing being unfashionable:
Since 9/11, this has been an exceptionally sensitive topic. Most people rather not talk about it, and any such talk is frowned upon. Of course, other than overt performances such as Achmed the Terrorist (which are few and far in between), most anti-Muslim media is regarded as negative (e.g. the infamous Dutch cartoons).

On "just sayin'.":
Personally, I think either form of bashing is racist, and I'm not saying that I condone it. I don't.

It just is around, and whether you acknowledge it against the current culture is perfectly optional.

I said that comment towards a question on why a Bible is used but not something else. I could have contrasted it against the Koran, Buddhist sutras or the Cao Dai religion, etc., but it would not lessen the fact that Christian-bashing is still accepted.

Back on the topic of advertising, it's about culture. There are some things that seem 'controversial' for the purposes of being controversial, but in reality is rather safe.

Feel free to disagree with me, but I just want to state that it is not my intent to ruffle feathers, but to point out something I observed.

Cheers.

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