Tambour: Babies

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Nir Livni
Art Director: Sagi Blumberg
Copywriter: Yaron Perel
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

March, 2010


smilepig's picture
254 pencils

don,t get it .what's the product and what's the difference?

michelangelo's picture
660 pencils

blue is for boys, pink is for girls

Adaddicted's picture
3435 pencils

They are paint manufacturers but what is the message?!
"it soothes, who cares about the color"?!


El Barto's picture
El Barto
111 pencils

"Look what color can do"
Not much obviously. Two boring babies. So what?

thedesignaddict's picture
5403 pencils

This is a complete snooze.

Axl's picture
266 pencils

So what? that's the question

BrettB's picture
16 pencils

good idea, but wrong execution. because of the different expressions and positioning of the kid in the photos, it seems like two different kids, rather than like one kid seem in two different ways. may have been better if they'd used the same photo for both.

Hiperion's picture
3138 pencils

Double yawn...

silvi's picture
4172 pencils

Too much waste of space for nothing

kimi yancek's picture
kimi yancek
26 pencils

pufffffff boring!

art one's picture
art one
70 pencils

personally i think the idea has a stroke of genius somewhere in there...... deep in there..... are they advertising paint?

Dzsoi's picture
8001 pencils

I don't think that is so hard to get. Only the color of the pacifier is different, and because of this tiny little difference you perceive one as a boy, the other as a girl. It is another the-power-of-colors / color-changes-everything ad.

vrginie's picture
154 pencils

Yes but the photos aren't the same...

Dzsoi's picture
8001 pencils

Agree, that was a bad decision.

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